Business News
Strong Global Industry Support Demonstrates Importance of Ipex 2010
Wednesday 10. June 2009 - Ipex 2010 continues to attract an impressive line up of existing and new exhibitors - a sign that exhibitors view the event as a key part of their 2010 sales and marketing strategy. The latest companies to confirm their attendance include printing press manufacturer KBA with 777 square metres, Up Group, Optimus and Zechini.
All major industry players, covering the complete print production process, are currently represented on the floorplan. The large number of new exhibitors, including Mitsubishi Paper, Océ, OKI Printing Solutions, Olympus, Ricoh, and Scodix reflects the status of Ipex as an international launch pad to the graphic arts industry.
To help its exhibitors during the current challenging global trading conditions, the Ipex organisers are putting in place some Recession Buster initiatives to help keep operational costs down and find cost-effective accommodation during the show. (Note for editors: please refer to separate press release on Recession Buster initiative)
The new Performance Index initiative, a free-of-charge consultative service launched by IIR will further help exhibitors to achieve a strong ROI by identifying and prioritising exhibitors show objectives and evaluate how well these have been achieved by providing precise measurable results.
The Ipex 2010 organisers have also confirmed that it will reignite the successful Springboard feature for small first-time exhibitors who have previously found the cost of exhibiting to be prohibitive. Launched in 2006, the spur to attract small firms had come from visitors.
Comments Trevor Crawford, Ipex 2010 Event Director: “With increased pressure to deliver a strong ROI, explore new markets, make news sales and cement existing relationships, suppliers of all sizes around the world know that Ipex is the sales and marketing opportunity they can trust to deliver.”
He continues: “Were in constant dialogue with our exhibitors and understand that business is tough right now so were trying to provide as much support as possible. To date, weve successfully held exhibitor roadshows in The Netherlands, Germany and China with further plans to hold future events in France, Japan, Italy, the UK, the US and India. These events are designed to update our exhibitors on our international reach and gain their support for our co-marketing strategy which has been extremely well received.”
Ipex 2010s new, later dates have been greeted enthusiastically by the industry. In addition, locating the exhibition solely within the new halls around the Atrium to mirror the complete print production process, which is accessible via one main approach into the Atrium, simplifies navigation and makes it much more likely that visitors will get to see all the companies they plan to.
Concludes Trevor Crawford: “The Ipex visitor is able to look at everything from content creation to output, across the print, publishing and media industries. Ipex fully reflects the continuously evolving nature of our industry so it makes perfect economic sense to visit the show where you can view all the latest technology available in every area. Even if your budgets today dont allow you to invest in the very latest models, you can also include a visit to UPEX@IPEX , the dedicated area of the exhibition devoted to used printing equipment.
“Ipex 2006 welcomed over 100,000 visitors over the course of the eight days. 40% of attendees came from overseas covering over 159 countries – more than any other Graphic Arts exhibition before. Im confident that with everything on offer at Ipex, we will build on this success.”