Prepress
DirectSmile puts Cross Media on centre stage at Mailingtage 2009
Wednesday 10. June 2009 - Germany's first demonstration of Cross Media, DirectSmile's new integrated solution for cross-media marketing, will be a highlight of the exhibition.
DirectSmile will present its entire range of variable data printing and cross-media marketing software solutions at Mailingtage 24 – 25 June, putting special emphasis on Cross Media, the most recent addition to its product portfolio.
Exhibiting with partner Konica Minolta, DirectSmile will reveal the full array of Cross Media capabilities live on the stand. Comprising of an integrated suite of DirectSmile applications, Cross Media delivers sophisticated, easy-to-use tools for variable data printing and image, email and website personalization, which all share the same basic technologies. Visitors will be able to trial demo campaigns on the DirectSmile stand at Mailingtage, creating their own personalised print, emails and website URLs.
Visitors to the stand will also be able to pick up a personalized card game, produced with DirectSmile software and printed on a Konica Minolta press, and have the chance to win one of two copies of DirectSmile Cross Media to use for 6 months, free of charge.
Launched on 1st May 2009, Cross Media was designed for all providers of marketing services who wish to realize highly personalized, targeted and efficient cross-media campaigns with full response transparency. The combination of printed direct mail campaigns and personalized website URLs offers marketers the chance to track real-time campaign response in detail and gain additional customer data for highly personalized follow-ups. Personalized images or animations can easily be integrated into each personalized website; previews of customized brochures can be displayed in an instant, and, triggered by customers´ actions, personalized response emails or SMS messages can be sent automatically.
Axel Marciniak, managing director of DirectSmile, comments, “Visitors to Mailingtage will be able to see the high level of engagement that can be achieved with target audiences by advertisers and marketers with Cross Media. Used in the right way, it can vastly increase the impact and consistency of a campaign.”
Visit DirectSmile at Mailingtage, Nuremberg in Hall 4/4-616 from 24th to 25th June 2009. For a preview of Cross Media, visit DirectSmile’s interactive showcase at www.crossmediatour.com.
Visitors can register for the show by visiting www.gomailingtage.com from June 9th (please note the website is available in German only).