Inkjet & Digital Printing
Fuji Xerox showcases applications to drive profit at PacPrint 09
Thursday 04. June 2009 - Connect with Opportunity demonstrates opportunities for future business growth
From book publishing to security printing; photo books to TransPromo, Fuji Xerox Australia is showcasing a range of applications at PacPrint 09 and demonstrating the revenue opportunities available to digital printers.
“Visitors will be able to see the entire workflow and production process of a variety of finished applications, all of which can be used to create new revenue streams,” said Simon Lane, National Manager, Production Services Business, Fuji Xerox Australia.
According to Lane, the important denominator of the showcased applications is their reproduction capability across a range of Fuji Xerox digital production printers.
“Each application demonstrates the interoperability of Fuji Xeroxs technology solutions. From a visitor to the stand who has no prior digital print experience and is interested in entry-level digital equipment; to the experienced digital print provider exploring the benefits of the Xerox iGen4 production press, the showcased applications are available for everyone seeking to generate business.”
At PacPrint 09, Fuji Xerox Australias key application zones will cover book publishing, 1:1 communication, web to print, customised communications and specialty applications including photo books, TransPromo and security printing.
Book Publishing
Fuji Xerox will demonstrate its automated book printing solution, with finished books printed on the Xerox iGen4 digital production press and the Bourg Book Factory, driven by Fuji Xerox FreeFlow Express to Print and FreeFlow Process Manager.
“This technology demonstrates that books can be efficiently produced in-line, with minimal operator intervention,” said Lane. “We can automatically pre-flight the file, impose, send it to the printer and have finished books being produced within a few minutes of making the decision to print them. It can be one book, 100 books or 1000 books – the decision on quantity makes little difference to the cost,” he said.
1:1 Communication
On the stand, visitors can view a live multi-channel marketing campaign for a telecommunications provider, demonstrating the power of XMPie uDirect and XMPies new uProduce Marketing Console.
“With XMPie variable data software, users can produce cross-channel, powerfully-personalised communications resulting in significantly higher response rates to direct marketing programs,” said Lane.
“With the new uProduce Marketing Console, users are able to track and report, piece by piece, all of the elements that drive a cross media direct mail campaign while its happening, not just the end result,” he added.
Web To Print
Demonstrating Fuji Xerox FreeFlow Web Services at PacPrint 09, visitors will be able to order brochures, postcards and business cards powered by an online storefront at the Web To Print pod. According to Lane, enabling print customer to submit new jobs and reorder existing ones in a secure online environment enhances productivity and revenue opportunities.
“FreeFlow Web Services enables jobs to be moved into production more quickly, reducing errors and streamlining the fulfilment process. It also offers two-way status and notification capabilities, enhancing communications with your customers, providing 24/7 service without 24/7 staffing. Overall it increases customer value and loyalty, building future print demand.”
Customised Communications
Visitors will be able to take away a personalised childrens activity book printed on the 700 Digital Color Press and customised using XMPie uStore. “A great opportunity to take a gift home for the kids,” said Lane. “When we produced a childrens colouring-in book at PrintEx07, we could barely keep up with demand!”
Specialty Applications, including Security, TransPromo and photo books
With protection of sensitive documents a growing concern, Fuji Xerox is demonstrating exclusive fraud-resistant specialty imaging effects for static and variable jobs.
“These specialty imaging text effects can only be printed with FreeFlow Print Server in combination with FreeFlow software – any other print server will print them as normal text. This imaging feature greatly enhances print security,” said Lane.
Specialty imaging texts being demonstrated by Fuji Xerox at PacPrint 09 include:
MicroText marks: Text printed at smaller than 1 point size, readable only with a loupe or magnifying glass. Provides additional security to invoices, coupons, and other fraud-sensitive applications.
Correlation marks: Printed text that is only visible when superimposed by a “key” overlay. Provides an extra level of authentication for lottery tickets, invitations, and other documents requiring an authenticity check.
Glossmark text: Printed text that is not visible in straight-on view, but becomes visible under inclined illumination. Provides an extra layer of protection against document fraud in amusement park tickets, coupons, and general admission passes.
PacPrint 09: Fuji Xerox Australia and FUJIFILM Australia
Fuji Xerox Australia and FUJIFILM Australia will share a joint stand at PacPrint 09. All attendees are invited to the stands central cafe to converse and connect throughout the exhibition.
Stand Details:
Stand Number – F10 (immediately facing doors 2 and 3) Total space – 765sq/m