Consumables

Finch Paper Establishes New Standard for Quality & Price in a Green House Sheet with Finch Casa Opaque

Thursday 14. May 2009 - Line Extension for 30% pcw Finch Casa Opaque and Corresponding Marketing Material Exemplify New Direction at Finch Paper

Finch Paper’s highly regarded, uncoated paper product portfolio reaches across the aisle with Finch Casa Opaque, another in a series of cross-platform line extensions that deliver even higher value with matching digital and conventional printing papers.

In Finch Casa Opaque, Finch Paper establishes a new standard for quality and price in a green house sheet. Featuring 30% post-consumer recycled fiber and FSC certification, Finch Casa Opaque more than meets budget and environmental standards for corporations, non-profits, and governments of all sizes.

What’s New in the Finch Casa Opaque Product Line?
More Smooth finish choices from 50 lb. text to 100 lb. cover
Pressroom efficient 28 x 40″ and 20 x 26″ sheet sizes
Finch Casa Opaque Digital, featuring digital sizes for copiers, printers, and digital color production presses.
New Marketing and Information Materials
The comprehensive line extension of Finch Casa Opaque is represented in a new swatchbook, brochure, and digital trial packs – all reflective of the company’s fresh direction in providing easy-to-understand information in print, web and email.

“The April launch of Finch Casa Opaque Digital remains a hot topic and is driving a lot of activity,” says Tony McDowell, vice president of sales and marketing, “and now the new marketing materials — both printed and online — are going out to hundreds of merchants and printers across the continent.”

Next-Generation Swatchbook
Conventional and digital paper swatch waterfalls bordered by all stocking and specification data are adjacent to each other in the new and convenient, gate fold swatchbook. Says McDowell, “People want to utilize both digital and conventional equipment for more jobs every day. We’re here to not only match paper for both platforms, but also to match people’s information-gathering needs when they are ordering that paper. The swatchbook’s new design is the result.”

Next-Generation Brochure
The brilliant, larger-than-life vibrancy of Finch Casa Opaque’s capabilities in both conventional and digital applications is captured in the new gate fold Finch Casa Opaque brochure. Highlighting Finch Casa Opaque’s superior environmental attributes at the right price, the brochure describes the FSC Chain of Custody process and “How to use the Universal Recycled symbol.” Again, both stocking and specification data are available for the conventional and digital options.