Newspaper & Mailroom
THE GUARDIAN AND OBSERVER ARE FIRST UK NATIONAL NEWSPAPERS ON VIO ADSEND
Thursday 07. May 2009 - Cost savings for Guardian and Observer clients
Guardian News & Media (GNM) publisher of the Guardian and The Observer has become the first media organisation to offer advertisers Vio’s next generation ad management and delivery service, AdSEND (www.adsend.com). This is the first time advertisers will be able to use a Vio system to send all their advertising to GNM titles.
GNM’s advertisers will now be able to benefit from the functionality and low costs of Vio’s web based Software as a Service (SaaS) ad delivery solution. This means a flat rate of £4 per send, no matter the size of the ad. So delivering a full page display ad to the Guardian or The Observer would be over 90% cheaper than by sending with other comparable systems.
Keith Fielding, Head of Ad Services, Guardian News & Media, said: “This is great news for our clients and enables us to offer an efficient ad delivery service. The Vio AdSEND portal is very much the future of ad management systems it can save money and make life cheaper and easier for our advertisers. We are pleased to be the first to go live.”
“We are delighted that Guardian News & Media has decided for the first time to provide Vio users the opportunity to send to their publications. AdSEND is compelling in terms of price, usability and functionality and GNM’s agreement to offer the service demonstrates this. Over the coming weeks other UK national and regional titles will go live, adding to the magazine and international titles our users already send to,” said Gavin Page, European Sales Director of Vio Worldwide. “AdSEND offers newspapers and advertisers a range of ad delivery management features which will improve their operations at a day to day level.”
The publication specifications for all GNM titles are now available in AdSEND, so when an advertiser uploads a file for delivery, the system automatically performs hundreds of preflight checks. If the file is not 100% correct, AdSEND will alert the advertiser to the exact problem, will suggest possible remedies and even offer to perform auto corrections. The net result is that when an ad arrives at The Guardian, it is always correct and ready for print.