Business News
IPA Launches Online Version of IPA Bulletin
Thursday 30. April 2009 - After 98 years in print, the IPA Bulletin magazine has marked a milestone in its long and impressive history with the launch of an online digital edition.
The popular graphic communications magazine, published by IPA, the Association of Graphic Solutions Providers, is now available in print and online at www.IPABulletin.com.
The IPA Bulletin online edition allows IPA to reach a larger audience and build a community of new readers who will benefit from the publications content as well as IPAs other valued resources. The Associations signature publication, the IPA Bulletin provides articles and news items to help its members employ the right people, technologies and processes to build efficient and effective cross media workflows and make the right strategic choices based on those workflow competencies.
IPA members and subscribers will now have increased access to the magazines high-quality articles, focusing on technology; standards updates; management issues; and business development initiatives. The excellence readers have come to expect from the IPA Bulletin will be enhanced with the online edition.
At the click of a button, in-depth IPA Bulletin articles are now available with Internet access.
Rich media options provide access to enhanced content such as video and hyperlinks.
The online version is searchable by “keyword,” affording users quick access to critical information.
Back issues for several years will be archived for easy access and searchability.
Member-specific news items provide a direct link to the members websites.
The online digital edition offers increased exposure to supplier innovations and messaging with direct hyperlinks, video and interactive banners.
Analytics will provide a greater understanding of reader demographics, assuring suppliers make informed advertising decisions.
And the online version is user friendly. Readers can “turn” the pages and view content the same as they do with the print edition.
IPA President Steve Bonoff commented, “The decision to go digital was not made because it was the in thing to do but because of the many benefits to be derived from doing so. The IPA Bulletin is more than a print publication. It is a rich source of information for our members and the industry as well as a solid connection between leading suppliers of graphic communication software and hardware, and their customers. This move will assure this information source reaches a broader audience and lives long into the future.”