Business News

Quebecor World Renews Multi-Year Book Production Agreement With Rodale

Friday 17. April 2009 - Quebecor World Inc. (TSX:IQW) has signed a multi-year renewal agreement to print hardcover and paperback books for Rodale, Inc. Rodale publishes highly acclaimed books on health, fitness, cooking, gardening, spirituality, nature, the environment and more.

Under the new agreement, Quebecor World will print major portions of Rodale’s trade and direct response book business, which includes such best-selling titles as the South Beach Diet, Flat Belly Diet! and The Abs Diet. The agreement also includes the printing of “bookazines,” a Rodale publication format that combines elements of magazine and book content distributed via newsstands.

“Rodale is a clear leader in the health and wellness publishing market, and we are pleased to renew and extend our business relationship,” said Kevin J. Clarke, President of Quebecor World’s Publishing Services Group.

Bill Siebert, Rodale’s Senior Director of Operations, praised Quebecor World’s approach to doing business: “We have had a great partnership over the years with Quebecor World. It is a true partnership that fosters a spirit in which both parties work together to define opportunities, become more efficient and control overall costs. We look forward to continuing this strong relationship in the coming years.”