Consumables
Avery Dennison Launches “Easier. Better. Faster.” Program
Thursday 09. April 2009 - New initiative includes streamlined product offering, simplified product naming system and new Web site
Avery Dennison Graphics & Reflective Products Division, a leading provider of digital media, screen print and cut vinyl products to the sign and graphics industry, announced today that it is unveiling the “Easier. Better. Faster.” program across all aspects of the Division to better serve its customers.
Highlights of this program include:
Creation of two distinct product groups – “Screen & Cut” and “Digital Media”
An increase in the number of in-stock products that offers better choice and faster service
Development of the industrys best custom color matching service
A new, easier product naming system
New color card and marketing materials that make product selection easier
A new streamlined, easier-to-navigate Web site
“The Easier. Better. Faster. program is being executed across our entire business and product offerings,” said Mousa Elsarky, Regional Marketing Director, Graphics & Reflective Products Division North America. “We have been working with our customers and distributor partners for several months to develop the program and ensure a seamless transition to the new product naming system. All Avery Graphics products are being shipped with both the new and old product names to ease the change for everyone.”
Sign shops, digital printers and converters of all sizes will have more in-stock options of Avery Graphics products in the roll size thats the right fit for the job. Films with Easy Apply, Easy Apply RS, long-term removable and Hi-Tac adhesives will be more readily available. The new product naming system is being rolled out first in North America and will be adopted throughout the Graphics & Reflective Products Division worldwide.
The new Avery Graphics Screen & Cut Portfolio is a merger of the sign cut and screen print product lines that expands the best available combination of face film, adhesive performance and liner technologies into more than 400 products. The new portfolio includes cast opaque and translucent, calendered, specialty and reflective films within the following categories:
Avery 1200 and 1100 High Visibility Reflective products include glass bead and prismatic films for emergency vehicle markings, plus conspicuity tape for buses, trailers and rail cars
Avery 900 Ultimate Cast includes more than 100 cast opaque films, special effect cast window films, premium metallic cast films, ultra metallic cast films, and translucent colors with matches of Pantones most-specified colors for backlit signage
Avery 800 Premium Cast offers cost-effective, intermediate translucent films and four light control diffuser and blockout films
Avery 700 High Performance Calendered Opaque films are available in 64 colors and offer optimal cutting and weeding performance
Avery 500 Promo Calendered films are cost-effective, intermediate high-gloss films in the most popular colors
Avery 100 Specialty Films include leaf, holographic, polyester, metalized polyester, dry erase, paint mask, fluorescent, glow-in-the-dark, true shadow, printed film and perforated window film
Avery 100 Application Tape products include XHA 7745 foam sign tape, and hi-tac and medium-tac application tapes, as well as clear application tape.
The Avery Graphics Digital Media Portfolio is a comprehensive offering of pressure-sensitive digitally printable films and laminates that has been categorized according to specific applications demands and durability requirements:
Avery Ultimate Cast products are top-of-the-line digital imaging films and overlaminates that are highly durable and conformable for demanding vehicle, fleet and architectural applications
Avery High Performance Calendered products have a variety of finishes, including semi-gloss, matte, luster and gloss, and are ideal for long to medium-term graphics applications
Avery Intermediate Calendered products have gloss or matte finishes, permanent or removable adhesive, and are for shorter-term graphics
Avery Promo Calendered products offer great performance and value for short-term graphics with a variety of finishes in opaque and overlaminate films
Avery Specialty Films include a digitally printable premium reflective film, Easy Apply RS Wrapping Film and anti-graffiti overlaminate.
Avery Graphics new Web site, www.averygraphics.com, offers many tools and is the most up-to-date source of information for sign shops on the new digital media portfolio and screen & cut products. The new Web site features improved navigation, updated product information and naming, and new cross-reference tools with both new and old product names. Avery Graphics offers the widest selection of free ICC profiles in the industry – they have been updated and are available on the Web site.
There are many tools available to sign shops and digital printers including:
2009 Color Selector featuring the screen & cut portfolio
Screen & Cut Product Naming Cross-Reference Guide
2009 Digital Media Selector (formerly Ink Jet Media Selector)
Digital Naming Cross-Reference Guide for customers to reference old and new product numbers