Packaging
MWV Unveils New Airless Dispensing Solutions for Cosmetics
Friday 03. April 2009 - Additional Sizes, Versions and Customization Options Expand Aria, Prelude and Pearl Product Lines
At Cosmoprof 2009 in Bologna, MeadWestvaco (NYSE: MWV) unveiled the newest members of its renowned Calmar dispensing solutions portfolio: Aria Airless, Prelude Airless and Pearl Mini Airless. The availability of new sizes and customization features for each new product offers greater possibilities in innovation, design, and branding differentiation for cosmetics and personal care customers.
Aria Airless and Prelude Airless dispensing solutions both feature a 32mm container with piston available in sizes 15ml, 20ml, 30ml, 40ml, 50ml and 75ml. The new airless solutions can be designed to distinguish and elevate the brand through techniques such as colored metal overshell, metallization and lacquering on the pump and bottle, silk-screening and hot stamping.
Aria Airless and Prelude Airless are based on the Aria X-fitment engine and both feature a snap-on closure, providing unlimited customization possibilities and maximum protection for the most sensitive formulas. Each product includes the Pure Path technology, a metal-free fluid path system which eliminates the risk of corrosion and discoloration because no metal comes in contact with the formula. These solutions are produced in at the companys European facilities and are now available throughout Europe.
MWV also introduced the Pearl Mini Airless, a 32mm closure version of the original Pearl Airless. Pearl Mini Airless is now available in two new bottle sizes, 15ml and 50ml, in addition to the existing 30ml, reinforcing its strong market position and increasing its flexibility for new applications. The new smaller option is ideal for highly concentrated formulas, typically used on the eyes and lips, while the larger size is suitable for hand and body creams, hair serums and gels. Pearl Mini Airless also offers a wide array of customization possibilities, such are silk screening, hot stamping, lacquering and metallization. It features a metal-free dispensing system based on Rolling Bellow Technology, the revolutionary 100 percent silicone, single-component engine. The Pearl Mini Airless is produced in Europe and available worldwide.
These new cosmetic dispensing solutions will be on display at Cosmoprof Bologna, Pavilion/Stand 19A/21-B/22.