Newspaper & Mailroom
Newspaper Online Resource Unleashed
Tuesday 31. March 2009 - PaperChain.com: The Nation's Comprehensive [and free] Resource for Media Buying
On March 1, 2009, PaperChain, the nation’s largest network of free newspaper associations and publications, opened the information gates to a comprehensive resource-driven website. The new website provides pertinent industry information and access to all member publications which collectively distribute to 65,187,292 households nationwide.
PaperChain.com will prove to be an invaluable resource for the entire media buying community. The new website presents bold colors and design, and a powerful message of the enduring qualities and intrinsic benefits of advertising in free newspaper media.
Today’s economic environment has presented media buyers with heightened pressures to create campaigns that are affordable, targeted to reach specific buyers, and above all, provide strong results. It is well known that community papers (in print and online editions) possess an intimate relationship with their readers, which has resulted in the proliferation of successful publications. PaperChain member publications comprise community and suburban papers, shopping guides, penny savers, entertainment weeklies and business news. As stated by Dan Buendo, board member of PaperChain, “Today’s method of marketing is more targeted than ever. Whether readers seek information on sports, family, business and politics or lifestyle and entertainment, community papers are designed with the ‘community’ they serve in mind.”
Media buyers are encouraged to visit PaperChain.com to obtain the latest data on the free newspaper industry. CVC (Circulation Verification Council), one of the nation’s most respected independent media auditing companies, reports a national average of 97.1% receivership and 76.9% readership of free newspapers.
d+g Communications Group was commissioned to create a new multi-faceted campaign strategy for this powerful association. d+g’s president, Sharon Patterson, had a personal interest in its success as a result of her own prior career within the free newspaper industry. “Our agency places media throughout the entire U.S. and we have found free newspapers to be an important element of an effective media campaign for numerous clients. Our strategic campaign will provide trackable results for the client and provide increased value to their members. We also see it as an opportunity to share our positive buying experience with media buyers everywhere.”
When it comes to target marketing, free newspapers are second to none. Empower your media buys with audited community publications today.