Packaging
Signature Starbucks Beverages Inspire New Super-Premium Ice Cream Line
Wednesday 25. March 2009 - Blend of Classic Starbucks Flavors and Fine Ingredients Offers Indulgence by the Spoonful
Starbucks Coffee Company (NASDAQ: SBUX) and Unilever (NYSE: UN, UL) today unveiled a new super-premium ice cream line inspired by some of consumers favorite Starbucks beverages. Created by culinary experts and food developers from both companies, Starbucks ice cream is made with high-quality, all-natural ingredients, including milk and cream supplied by farmers who pledge not to treat their cows with rBGH.*
The line is now rolling into grocers across the U.S., and will be widely available by early spring. Imaginative ingredient combinations are sure to satisfy every palate:
For the caramel lover – Caramel Macchiato – swirled Coffee and Vanilla ice creams with ribbons of golden caramel
For the chocolate connoisseur – Mocha Frappuccino – swirled Coffee and Chocolate ice creams
For the Starbucks aficionado – Java Chip Frappuccino – Coffee ice cream with dark chocolaty chunks
For the purist-at-heart – Coffee – swirled Coffee and Espresso ice creams
“Our new ice cream line is an artful adaptation of some of our most popular hand-crafted beverages,” said Mary Theisen, director, business development, Starbucks Global Consumer Products. “Were pleased to offer consumers a delicious and indulgent ice cream experience that is unmistakably Starbucks.”
Consumers can easily recognize Starbucks ice cream in the freezer aisle, thanks to a clean packaging design that mirrors the iconic white Starbucks cup. Pints are available at grocers and mass retailers for a suggested retail price (SRP) of $3.99. Java Chip Frappuccino is also offered in a 3.6 fl. oz. single-serve cup for $1.29 (SRP).
Additionally, individually packaged Mocha and Coffee novelty bars are available at convenience stores for $2.49 (SRP). Both flavors feature decadent ice cream inside a luscious coat of milk chocolate.
“Starbucks complex coffeehouse flavors are the perfect complement to the rich, high-quality ingredients we use in our super-premium ice cream,” said Andy Sztehlo, research & development director, Unilever Ice Cream North America. “Were thrilled to introduce a fresh interpretation of a classic product.”