Finishing & Screen Printing
Schenkelberg Print and Media House Favors the ProLiner Inserting System
Wednesday 25. March 2009 - Increasing Insert Numbers Lead to New Investment
The number of inserts included in the 6 million advertising journals produced every week by Schenkelberg print and media house is continually on the rise. The German-based company is now set to commission a new ProLiner newspaper inserting system from Muller Martini in June this year.
Schenkelberg print and media house produces some 6 million advertising journals a week – 2.5 million in Meckenheim and 3.5 million in Weimar. Four-fifths of this volume is printed for external customers. Each newspaper includes anything from 1 to 16 inserts, virtually all of which relate to commercial products, ranging from single flyers to stitched brochures. The inserts are mainly delivered on pallets. However, managing director Dieter Schenkelberg is particularly proud of an insert design created in house: His company is the only newspaper printing house in Europe to print a gatefold newspaper, which is a considerable 126 centimeters wide when it is unfolded. This can also be printed in-line, as its own bind, in the newspapers.
The big advantage of the ProLiner: lots of inserts
In order to prevent insert bottlenecks on peak days, Schenkelberg print and media house based in Meckenheim is investing in both a 3-year-old drum solution and a new ProLiner that features 16 insert stations as well as two NewsStack stack formers, top sheet feeders, cross strappings and the Mailroom Production Control (MPC) management system. For operations manager Matthias Mertens, numerous factors prompted the decision in favor of Muller Martini for the second newspaper inserting system, which goes into production in June: “As we are predominantly contract printers, we not only need to meet the high production requirements of our customers, but also their demanding deadlines. The flexible ProLiner solution helps us achieve these goals – what’s more, it also offers substantial benefits when dealing with lots of inserts with a wide range of formats. The MPC also helps us to meet our customers’ diverse insertion requirements and allows us to work with a huge variety of structures. We have a great deal of preparation work to do because of the high number of zones we have and thanks to the new software, we will become significantly quicker.”
Schenkelberg print and media house is not only focusing on the present, it is also casting its eye to the future. “We must be equipped for the future and be ready to respond to higher quantities at any time,” explains Mertens.