Prepress
n-tv invests in Escenics Leading CMS to Power its Online News
Wednesday 18. March 2009 - n-tv, Germanys 24-hour news channel and long-time Vizrt customer, has selected Escenics digital platform for innovation to drive the networks online news.
n-tv is using Escenic to streamline its workflows and to publish rich media content across all its online platforms. Established in 1992, n-tv was Germanys first television news channel and is now part of the RTL Group – Europe’s largest TV, radio and production company. The internet platform n-tv.de is one of the most successful news sites on the German web, focusing on experience, reliability and breaking news.
n-tv had been considering an upgrade to its current content management system. According to Paul Hering, n-tv Head of Broadcast and Production, several key features of the Escenic solution made it stand out from the competition.
“We were in need of a robust system that could establish true media convergence between graphics, broadcast, internet, and mobile platforms,” said Hering. “The modular design, while extremely powerful, is immensely easy to use in that graphics are treated the same no matter the distribution method. Also of significant importance is our existing and positive relationship with Vizrt.”
“We are proud to have such a highly regarded TV broadcaster as our first broadcasting customer in Germany and look forward to possible future collaborations within the RTL group,” said Knut I. Skeid, Managing Director, Escenic. “The merger with Vizrt has made it easier for us to approach TV broadcasters and demonstrate how Escenic can bridge the gap between the traditional broadcasting environment and broadcasters online efforts. With TV2 in Norway and Finlands state broadcaster YLE already onboard, we expect to announce more TV customers in the coming months.”
“We are thrilled that n-tv will be implementing the Escenic Content Management system,” said Bjarne Berg, President of Vizrt. “It clearly illustrates how online presence is becoming a priority for broadcasters. n-tv shares the vision of media convergence that Vizrt offers.”
n-tv has already begun implementing Escenic Content Studio and expects to go live with the system for all its online publishing needs in May 2009.
Escenic Content Studio allows media houses to publish and maintain content-rich high volume websites. The integration with Vizrts product suite enables the use of high resolution graphics and videos directly within Escenic Content Studio. Escenic Content Studio provides a single interface for all video and graphic assets.