Business News
heatworld Magazine Launch
Wednesday 04. March 2009 - Bauer Medias agenda-setting celebrity weekly heat will come with a brand new FREE magazine - heatworld magazine
The launch of heatworld magazine demonstrates heat magazine’s long standing reputation for editorial innovation and has been developed by heat’s Editorial Director Julian Linley with content inspired by the strapline: ” Because theres more to life than Celebrity (who knew? !) “.
Julian took over Editorship of heat in June 2008, and his vision has since seen heat deliver a market-beating ABC of 470,475.
Julian commented:
“heatworld magazine will be unlike anything else on UK newsstands. The idea came from us realising that the daft and the downright hilarious stuff we find ourselves obsessing about in the office aren’t ALWAYS to do with celebrities. Who knew? There’s nothing more valuable to our audience than laughing out loud.”
The launch includes extensive national TV, radio and online support with creative executions by Rapier, and planning and buying by OMD.
Liz Settle, publisher of heat added:
“Investment in brand difference is absolutely critical in this market. heat’s tone of voice is what has always set it aside from its competitive set – and heatworld magazine will take that point of difference to another level.
“Leveraging heat’s outstanding content, and long-standing reputation for editorial innovation, drives home a long-lasting value message to existing and new consumers and clients.
heatworld magazine is the latest in a long line of multi-platform developments for the heat brand and joins the weekly magazine, heatworld.com, heat Radio and heat Mobile, ensuring heat lovers everywhere can get their celebrity fix whenever, wherever and however they want.