Inkjet & Digital Printing
Join the FESPA Revolution Now!
Monday 16. February 2009 - FESPA Digital Printing Europe 2009:Sales and Marketing Director Marcus Timson
“The revolution is not an apple that falls when it is ripe. You have to make it fall.” Ernesto “Che” Guevara
Make it happen! Alter your approach! Stay positive! Engage the imagination! Keep an open mind!
The theme at this years FESPA Digital event is Revolution.
The Revolution is being pushed by technology owners and manufacturers, and pulled by the demands of an informed, empowered and financially concerned consumer.
At FESPA, our mantra is change or die. Theres no place for the “establishment” in this new economic order. In fact, there is no “establishment”. The tectonic shift in the consumer-supplier relationship has created a different landscape – traditional business dynamics have been turned on their head and nostalgia is pointless.
The days of “easy business” are over.
Across the established and developed economies of the world, the demise of historic household brands is proof that the customer is brutal, demanding and incredibly sophisticated.
The “good old days” are gone forever. What we are experiencing is a redefinition of the landscape inhabited by todays print service provider. Ours is an agile, fast, creative and dynamic business.
The victims of this revolution largely have themselves to blame. They did not evolve, adapt or listen to the most important person, the leader of this revolution: The Customer. They remained distant, they did not engage and they differentiated themselves through price alone.
When times get tougher a community looks to its leaders – to hear, discover and share new ideas. For wide format printers, or commercial printers who see the opportunity to diversify, FESPA Digital 2009 is that event.
The Digital Revolution is not just about the latest amazing technology. Speed and performance is vital in the Revolution. But it is expected. The new agenda is also about fresh concepts, business models, ideas and actions.
People, Practice, Process and Products.
The Revolution demands digital technology, but it is the man behind the machine that will make a difference in this competitive new world. The ability to communicate and command attention in this noisy, fast-moving environment is vital. The digital race is on, and the smartest, most creative and engaged will win.
The successful print service provider will be able to combat the economic downturn with innovative equipment that produces outstanding, high quality print. But more importantly, theyll give customers creative products that deliver measurable outcomes for their brands within the scope of their budgets.
The successful print service provider will be as good at marketing as their customers, understanding that strong brand values will lead their business through the mire of economic difficulty. In tough times, customers go to those they trust. The value of those relationships will position the printer to prosper and grow when the market recovers and there are more plentiful pickings.
When the Revolution has overturned the marketplace, digital technology will be commonplace amongst all modern printers and it won’t be only the technology that delivers the value.
Join FESPA’s Revolution. And equip yourself for the fight for success by attending FESPA Digital 2009 in Amsterdam to access the best information, innovation and inspiration. Reserve your place at www.fespadigital.com now.
Its vital, now more than ever, that you stay in touch with the marketplace.
To kick start its Revolutionary campaign, FESPA is calling for printers to nominate digital Revolutionaries, industry colleagues whom they consider to produce ground-breaking work, have ventured into new markets, embraced cutting edge technologies, or who have differentiated themselves with radical business models or services to their clients.
Nominate a Revolutionary by visiting www.fespadigital.com and click on Nominate. Those who put forward a Revolutionary will be entered into a prize draw and the Revolutionaries themselves may have the opportunity to participate in workshops or seminar events at FESPA in Amsterdam. Dont hesitate and nominate a Revolutionary today.
Marcus Timson, FESPA Sales and Marketing Director