Inkjet & Digital Printing

OvernightPrints.com Helps Small Businesses Build Bigger Brands

Monday 09. February 2009 - Online Marketing Tools and Next Day Printing Save Time and Money on Branding

Recessions call for an increased focus on branding. The personification of an organization, or its products and services, can be a company’s most valuable asset or its biggest weakness. OvernightPrints.com helps small companies create the right impression with an online catalog of products and services including the design and printing of logos, business cards, postcards, stationery and promotional materials that can be printed and shipped to a customer’s door within days.

Brands have become increasingly important components of today’s culture, and small business owners can build a better brand for themselves if they follow a few simple rules.

— WATCH OUT FOR INCONSISTENT CORPORATE IDENTITY – A company should use
the same name, logo and tag line in all promotional and marketing
materials across the board. For example, the company name on the sign
out front should match business cards, letterhead and the website.
OvernightPrints.com’s new Interactive Designer makes customizing
marketing materials faster and easier. The website features
thousands of free design templates that can be tailored to a wide
array of promotional materials to ensure a professional look and feel.

— DON’T LET MARKETING MATERIALS GET STALE – Customers ignore and tune
out a company’s message when their marketing materials get stale.
Estimate and print only what a company plans to utilize for that
fiscal quarter. By updating promotional materials frequently,
companies can adjust to market conditions and fine tune the brand by
refreshing copy, pictures and calls to action accordingly.
OvernightPrints.com allows companies to establish an account online to
create, upload and store marketing materials for instant editing,
printing and shipping at leisure.

— Never Leave Home Without Business Cards – Forgetting a company’s most
important marketing tool can be a costly mistake. OvernightPrints.com
offers fast and affordable business card printing for next day
delivery. In addition, other marketing materials including post
cards, letterhead, brochures, self-inking stamps, magnets, rack cards
and mailers can be printed and delivered within four business days.



Deliver Custom Messages to Targeted Audiences – Finding and reaching a target market can be a major hurdle for cash-strapped, small businesses. OvernightPrints.com can deliver a brand’s message to millions of new customers through their powerful and cost-effective mailing service. This enables companies to easily target specific customers nationally or locally with professional print promotions on a shoestring budget. Customers can purchase a targeted mailing list featuring millions of leads based on various criteria including demographics, location, company size, company budget and other statistical data. OvernightPrints.com will then send selected marketing materials directly to those customers thus saving companies time and providing piece of mind.

— Remember Not All Brands are Big – Don’t compare all companies to those
seen advertising at the Super Bowl, a branding Mecca. The most
important thing to remember is that a company does not have to be big
to build a brand. OvernightPrints.com helps small companies identify
ways to stand out and be memorable. Ensuring the future of a healthy
and viable brand is just a click away.