Packaging

Amazing Food Creations and Constellation Management Group Form Proprietary Brand Relationship

Thursday 29. January 2009 - Two Companies Develop Private Label Brand Based on Innovative Chef Papillote Meal Packaging Technology

Amazing Food Creations! has selected proprietary brand development agency Constellation Management Group (CMG) to develop a distinguished private label brand based on its leading-edge Chef Papillote cooking technology for healthy, high-quality frozen prepared foods. The new Chef Papillote private-label line will be sold on a regional exclusive basis in supermarkets and gourmet grocery stores across the U.S.
“Constellation Management Group offers the depth and breadth of talent and expertise we require to establish a private label brand that reflects our high standards for quality as well as the incomparable taste of our food,” said Chef Eric Carré, co-founder, chairman and CTO of Amazing Food Creations. “CMG’s Blair McCaw fully understands all the components of building and establishing a successful brand that gives consumers what they want, fits with retailers’ financial goals, and adheres to the manufacturer’s commitment to the integrity of its product.”
CMG will work closely with Amazing Food Creations to build a comprehensive private label branding strategy for the Chef Papillote line, which includes research, product and package development, sales, marketing and brand management. The program will focus on frozen Chef Papillote entrées prepared with the company’s innovative, patented papillote meal packaging. Chef Papillote’s brown bag cooking technology is environmentally-friendly and is a unique cooking technology that maintains the flavor, freshness, and proper texture of food throughout the cooking process, unlike many other frozen prepared meals currently on the market.
“In the fast-paced, time-constrained lifestyles we all live, Amazing Food Creations has an extraordinary opportunity to help retailers respond to discerning consumers’ demand for healthy, high-quality gourmet frozen prepared food,” said Blair McCaw, president and founder of Constellation Management Group. “We’re excited to work on building a private label brand for the Chef Papillote products because it’s a cooking technology that is truly unique from anything that’s currently on the market. The technology is impressive in its ability to keep food ranging from salmon to haricot verts fresh, tasty, healthy, and appealing in its presentation from package, to oven, to plate. We’re confident it will be an exciting new product line that will delight both consumers and retailers.”