Inkjet & Digital Printing
OKI Printing Solutions Introduces the MC860 A3 Color MFP Series
Thursday 15. January 2009 - Launch of MC860 printer delivers low-cost A4 and A3 output within an A4 footprint - easy-to-use multi-functionality ideal for workgroups and small businesses
As businesses of all sizes face unprecedented pressure to dramatically cut marketing spend in the face of the current economic downturn, OKI Printing Solutions has launched its compact low-cost A4 and A3 color MFP, the MC860, ideally designed to meet the needs, restricted floor space and budgets of workgroups of 1 – 10+ users and SMBs.
The MC860 is available in both desktop and floor-standing versions and provides color and mono multi-function A4 and A3 output – at the price and the size of conventional A4 MFPs. “Building on our strong heritage in the workgroup and smaller business markets,” confirms Noriaki Nagahashi, General Manager of MFP Product Department, OKI Printing Solutions Japan, “the MC860 represents an important new entry-level segment in the fast-growing A3 color MFP market – as an integrated, ultra-compact four-in-one device which will meet all their A4 and A3 document requirements.”
“During the current credit crunch, companies more than ever need to promote their offering in order to remain visible to customers and prospects,” he believes. “This is essential not only to take rapid advantage of the economic upturn when it comes but also, in a tough commercial environment, to ensure they remain best-placed to benefit from more immediate opportunities as other businesses are less able to cope in a tough economic climate.”
In response, by bringing together the best modern print solutions – typified by the MC860 – with the latest best practice print management techniques, businesses can minimize their dependence on outsourced print specialists and produce high quality marketing collateral in-house. “Gartner estimates that this can cut the average companys printing costs by 20 per cent,” confirms Nagahashi. “At the same time, such businesses will be able to fully support their products and services with top quality promotional materials, irrespective of any broader cuts in marketing spend.”
Making daily life easy
With the launch of the MC860, workgroups and SMBs can for the first time access enterprise-scale MFP functionality at an affordable price – and with no compromise on features or performance:
Increasing efficiency and productivity:
– Provides users the output best-suited for their needs, whether A4 or A3, color or mono, all at improved quality – Available as desktop or free-standing versions and easily integrated in any network
– Multi-tasking facility (enabling users to scan or copy while printing) and job interrupt functions improve workflow and reduce print queues
– Easy and cost-effective upgrading in line with growing business need, simply by adding extra trays or options for increased paper capacity
Meeting all business needs:
– Format flexibility enables users to print posters, charts or booklets and create everything from business cards and CD labels to banners – all at the click of the mouse
– Double-sided printing reduces paper use, cuts printing costs
– Encrypted print functionality protects sensitive documents
Professional document quality:
– Single-pass digital LED printing and microfine High Definition Toner provides improved color, depth and finish – Straight paper path ensures best-in-class print speed and reliability, without compromising quality
– ProQ2400 Multi-level print technology delivers sharper detail and contrast, for livelier images and clearer text – Photo Enhance ensures stunning images and impressive diagrams – even on normal office paper: Auto Color Balance delivers consistent results for life.
“OKI Printing Solutions has supplied advanced solutions to the Graphic Arts market for many years,” confirms Nagahashi, “and, as a result, has developed a level of print quality for the broader marketplace which meets the exacting standards demanded by this specialist sector. “However, this valuable breadth of functionality would be of limited value if the solution was difficult to operate,” he says. “And here too the MC860 does not disappoint, as the intuitive and easy-to-use touch screen interface minimises the number of user interactions to control advanced functions, making even the most complex tasks fast and easy.”
Promoting your business
The small footprint, low price and configurability of the new MC860 makes it the ideal A4/A3 solution for workgroups and smaller businesses, who are at present unlikely to have the budget to take advantage of A3 flexibility, nor the added value and functionality of an MFP.
“As the markets leading provider of innovative and leading-edge printing solutions, with the launch of its new compact MFP OKI Printing Solutions takes cost and performance to a new level,” says Nagahashi. “In short, the MC860 is the most affordable A4 and A3 color MFP on the market, combining the smallest footprint with unrivalled total cost of ownership.
“As a result, though companies may have to make sacrifices elsewhere in their operation in coping with the economic downturn, thanks to the MC860 no such compromises need be made in the quality of printed materials essential to keep their offering consistently front of mind in their target markets.”