Inkjet & Digital Printing
Christmas is in June next year: Marketing+Services presents festive promotional articles
Monday 12. January 2009 - The motto of the promotional article and brand article manufacturer area at Marketing+Services 2009 is "Its Christmas!" From 8 to 10 June, exhibitors will present promotional articles as tools of successful sales promotion and customer relations management.
“Christmas is a highlight for promotional article marketing, as additional budgets are available for the holiday season. Marketing decision-makers order the products as early as the summer. At Marketing+Services, we show them the newest trends in the segment, and they can place orders directly,” says Yvonne Engelmann, project manager of Marketing+Services at Messe Frankfurt Ausstellungen GmbH. The promotional articles will be on show on individual stands in the trade fairs Christmas market, which forms the centre of the Corporate Gifts+Incentives exhibition area.
Corporate Gifts+Incentives is one of the three core segments of the restructured Marketing+Services 2009. In the interactive event world, industry professionals can find out about current trends in the promotional article industry. The trade fair shows how physical advertising can be successfully integrated within an overall marketing campaign.
Manufacturers of promotional and brand articles can count on a broad spectrum of visitors at Marketing+Services: representatives from all sectors of the advertising industry and agencies, from across Germany and neighbouring countries, are expected at the trade fair. “Next year, we will offer this demanding specialist public a special incentive for their trade fair visit. Thats why Marketing+Services is focussing on design and brand communication, also in the Corporate Gifts+Incentives area, enabling us to meet increasing demand for design-oriented, high-quality articles and concepts,” as Yvonne Engelmann says. The annual theme of Brand+Design runs through all exhibition areas of the trade fair as the umbrella theme of 2009.