Packaging
Odwalla Launches Reduced-Calorie Quenchers New Odwalla
Tuesday 06. January 2009 - Mojito Mambo and Pomegranate Strawberry Juice Drinks with TRUVIA Natural Sweetener -- just 50 calories per serving
Odwalla, Inc., the nations leading health beverage brand, is adding two new reduced-calorie juice drinks to its product portfolio.
Odwalla Mojito Mambo natural juice drink with vitamins C & E and Odwalla Pomegranate Strawberry natural juice drink from concentrate with vitamins C & E -on retailer shelves this month – are refreshing nutritional beverages with one-half the calories and sugar of other leading premium juice drinks. They are fortified to provide 50 percent of the Daily Value of antioxidant vitamins C and E.
Sweetened with the right combination of TRUVIA natural sweetener, organic evaporated cane juice and fruit juices, Odwalla Mojito Mambo and Odwalla Pomegranate Strawberry each has 50 calories per 8-oz. serving for consumers who are seeking a natural reduced calorie and reduced sugar beverage.
Developed jointly by Cargill and The Coca-Cola Company, TRUVIA natural sweetener is a great-tasting, zero-calorie natural sweetener using rebiana, which comes from the best-tasting part of the stevia leaf. Harvested at the peak of sweetness, stevia leaves are dried and steeped in water, much like tea. This extract is then further refined and purified. The finished product is the pure, natural sweetness of rebiana.
“In the Odwalla tradition, flavor comes first, and Odwalla Mojito Mambo and Odwalla Pomegranate Strawberry are delicious, refreshing juice drinks,” said Chris Brandt, Odwalla Vice President of Marketing. “In addition, they offer 50 calories per 8 oz serving and excellent antioxidant power.”
The new Odwalla quenchers are made with natural ingredients and fortified with 50% of the Daily Value of antioxidant vitamins C and E in each serving. Like all Odwalla products, Mojito Mambo and Pomegranate Strawberry do not contain any artificial flavors, colors, sweeteners, or preservatives.