Prepress
IFRA Expo 2008: alfa Media impresses with its forward-looking solutions
Wednesday 31. December 2008 - Developing the future.
The four-day-long IFRA Expo 2008 in Amsterdam has drawn to a close. Numerous visitors from all over the world took the opportunity to discover for the first time or become more familiar with alfa OpenMedia 2009. As a result, existing contacts with customers and interested parties were intensified and important new links established.
alfa Media impressed across the board, especially during the live presentations of alfa concepts for the future. Product experts delivered impressive presentations on how cross-media publishing and advertising based around alfa OpenMedia eCMS can overlap to create a coherent overall concept. Article creation using alfa MediaSuite, the process of taking out cross-media advertisements, creating CRM feedback campaigns as well as the publication of recorded contents in the online portal were all presented as an integrated overall concept that is covered seamlessly and in fully integrated form by the alfa Media solutions.
The new features of alfa AdSuite Enterprise proved to be the highlight of the demonstrations in the advertisement field. Thanks to the enhanced alfa AdDispo advertisement disposal component and the link to alfa ProductPlanner, it is now possible to place advertisements in alfa AdSuite Enterprise strictly in accordance with customer requirements and to automate the make-up process. Another innovation in alfa AdSuite Enterprise is the digital document folder, which ensures that images, logos, videos, banners and other documents are clearly arranged and administered.
During the presentation of the alfa NewsSuite Enterprise editorial system, the optional link to the Adobe InDesign editor attracted a great deal of interest. alfa NewsSuite Enterprise thus provides yet another important feature that reflects the customer focus at alfa Media. Of course, production using alfa OpenMedia 2009 remains as efficient, integrated and secure as it has always been.
Developing the future. With its innovative publishing solutions, alfa Media proved once again at the IFRA Expo 2008 why alfa OpenMedia 2009 represents the right concept for media world of the future.