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Alterian and Unisys Partner To Deliver Industrys First Marketing Automation Appliance
Monday 29. December 2008 - Highly scalable software and powerful enterprise server technology combine to create the industrys most powerful, cost-effective marketing automation system for very large databases
Alterian (LSE: ALN), the leading international integrated marketing platform provider, today announced an agreement with Unisys Corporation (NYSE: UIS), a worldwide information technology services and solutions company, which aligns Alterians software platform with Unisys enterprise server technology.
The Alterian solution, running on a Unisys ES7000 enterprise server, is designed to provide database marketers with a cost-effective way to accommodate large prospect database environments at a fraction of the cost of traditional legacy solutions while providing faster, more flexible options. The new offering helps marketing organizations control infrastructure costs while aligning revenue and expense.
The solution introduces greatly improved speed and flexibility to bring new capabilities that marketers have not seen before. Benchmarking tests show that the new offering reduces campaign cycle times, from file receipt to campaign fulfillment, by as much as 50 percent, while also reducing total cost of ownership over traditional legacy solutions by as much as 50 percent.
“This combination of Alterians software engine – its flagship high-performance analytical database – and the exceptional processing and storage capabilities from Unisys creates a unique environment where querying large amounts of data, high-volume data extraction, rigorous data analysis and campaign execution come together,” said Dan Hall, Vice President of Professional Services at Alterian. “Leveraging the powerful ES7000 Enterprise Server technology from Unisys, marketers can run end-to-end solutions incorporating operational marketing, content management, email marketing and database marketing at a fraction of the cost of their current solutions, yet with better performance. Partnering with Unisys builds on our success with Alterians recent database advancements, allowing marketers greater data access, improved speed, and higher ROI.”
Alterian and Unisys conducted benchmarking trials using a Unisys ES7000 Model 7600R Enterprise Server and large data sets, including a database of 206 million individuals and 114 million households. The benchmarking demonstrated increased speed in data load and analytic queries, as well as campaign processing. The marketing automation appliance processed campaigns in minutes instead of hours, when compared to legacy applications.
Moreover, the solution was benchmarked against seven multi-tenant databases identical to those in the individual trial mentioned earlier. No degradation in processing and performance was identified when the environment scaled to seven times its original size and seven campaign processes were run concurrently.
This relationship positions Alterian to expand its integrated marketing platform further into very large database environments in key industries such as financial services, telco and retail. The scalability of Alterians technology when combined with the power of Unisys ES7000 Model 7600R Enterprise Server creates the industrys most powerful and cost-effective marketing automation solution.
“Unisys is proud that our ES7000 server delivers benchmark performance beyond Alterians expectations,” said Rod Sapp, Marketing Director, Enterprise Servers, Unisys Systems and Technology. “By powering a first-to-market solution for integrated marketing campaigns, Unisys and Alterian are providing a whole new range of solutions for clients with transaction- and database-intensive requirements.”
Michael Fisher, Senior Vice President of Sales and Marketing for Alterian, North America, said, “Aligning with a company such as Unisys, with a strong heritage in financial services and other key industries, allows Alterian to leverage this relationship to all large database prospect marketers, demonstrating the depth and breadth of the Alterian platform. The combination of our technologies allows organizations to manage prospect marketing campaigns with improved flexibility, increased speed, and at greatly reduced cost. Simply put, marketers can now run campaigns better, cheaper and faster.”
Alterians industry-leading integrated marketing platform is the winner of numerous industry awards and was named in Forresters EMP Wave. Alterians scalable platform is available for companies of all sizes, and in partnering with Unisys, is expanded to bring this marketing automation service available to a broader and much larger community of marketers.
The Unisys ES7000 Model 7600R Enterprise Server is powered by the latest 6-core Intel Xeon processors 7400 series and delivers superior scalability. It recently led all other enterprise servers in performance, value and scalability in the Transaction Processing Council TPC-E benchmark, the premier benchmark for online transaction processing.