Prepress
YLE News goes live on Escenic
Tuesday 23. December 2008 - YLE, Finlands national public service broadcasting companys news website, www.yle.fi/uutiset, has gone live on the Escenic platform.
YLE is Finland’s state owned public radio and TV station, operating four national television channels, six radio channels and services complemented by 25 regional radio programmes. With audience shares of 43 % of TV viewers, 53% of radio listeners and some 1.1 million unique visitors to their website, YLE is the leading provider of media communication in Finland.
“We evaluated relevant CMS systems on the market, and the conclusion was that Escenics offering is the best. We found that Escenic was the only Web-CMS that was really built for online news production. Their focus on gathering all the aspects of an online journalists content enriching activities into one very effective and fast workflow is quite unique. Their deep understanding of the online media industrys needs is evident in their product, their communication and their extensive list of media reference customers. It is a mature, flexible product that we are certain will meet our needs in the ever changing future”, said Reija Hyvarinen, Head of Programming, YLE24, YLE News, Sports and Regions.
“The contract with YLE is strategically important to us. Beating our biggest competitor at their own customer, in what they have claimed to be their strongest market, should send a clear signal to the broadcasting industry. The timing of this contract is very opportune in light of our recent partnership with Vizrt, the market leader in advanced graphics – and MAM (Media Asset Management) solutions for the broadcasting industry. Escenic and Vizrt will, together with YLE and TV2.no, introduce some very new and exciting products that bridge internet- and broadcasting production in a new way”, comments Tom Skolbekken, Vice President of Sales and Marketing, Escenic.
Escenic Content Studio and Escenic Content Engine are used by 600 news media websites worldwide, including some of the most advanced and most visited news sites. Escenic is the core internet publishing tool for news publishers like: UK-based News International (The TimesOnline, The Sun, News of the World), The Daily Telegraph and The Independent.
As well as German Axel Springer Group, Scandinavian Schibsted, Bonnier and A-pressen, Dutch De Telegraaf, PCM, NDC, and Wegener, South African Avusa and Canadian Globe and Mail.