Prepress
TRANSEOMEDIA SECURES UK RESELLER AGREEMENT WITH OBJECTIF LUNE FOR DIRECTSMILE
Monday 22. December 2008 - Prepress software specialist, TranseoMedia announced today it has secured Objectif Lune, a world leader in variable data and web-to-print workflow solutions, as a reseller for DirectSmile in the UK. Under the terms of the agreement, Objectif Lune has integrated DirectSmiles Creator Pro image personalisation software into its PrintShop Mail variable data printing (VDP) solution.
The agreement, effective from 1st December 2008, will provide TranseoMedia, which has exclusive distribution rights for DirectSmile in the UK, with access to new sales channels for all its products and will enable Objectif Lune to offer its customers a DirectSmile Creator Pro plug-in for Version 6 of its PrintShop Mail and PlanetPress products.
Says Neil Bather, Product Manager, TranseoMedia: “Image and data personalisation have had a major impact on the printing and direct marketing sectors and their influence is rapidly spreading into new markets as the technology becomes more and more sophisticated. Consequently, it made strategic sense for TranseoMedia and Objectif Lune to pool resources and work together to drive the personalisation message into new markets. This agreement means we can both offer customers one integrated image and data personalisation solution.
“Objectif Lune is a world leader in variable data printing technologies and is very well-established in key UK graphic arts market channels. We see this agreement as the next step in our strategy to take a strong portfolio of best-in-class, integrated prepress technologies to a wider market and help our client base to offer a broader range of innovative products and services to their customers.”
This is a view supported by Matthew Irish, Sales Director, Objectif Lune UK who says the new deal will give Objectif Lune UK direct access to a technology that has been a true pioneer in the image personalisation sector: “DirectSmile has built a very strong brand in the market as a highly innovative software developer. We have increasingly received requests from clients for a solution that could offer both variable data printing and image personalisation in one package. We now have the opportunity to go to market with one workflow software that covers both data and image personalisation. As DirectSmile GmbH and Objectif Lune also signed an international distribution agreement in 2007, it made sense for us to team up with DirectSmiles partner in the UK, so we too can have access to this international network of image personalisation expertise.
“The integration of DirectSmiles Creator Pro into our product range provides Objectif Lune with a more comprehensive product range which will assist with our drive to significantly grow the channel over the next 12 months. We are looking forward to working with the team at TranseoMedia to drive this new enhanced solution into the UK market.”
In addition to distributing DirectSmile, TranseoMedia is also the UK distributor for Press-sense iWay, the web-based print-on-demand workflow and print management software package and a worldwide distributor for Taopix, TranseoMedias proprietary template-driven photo album production and print solution.