Packaging

BOXAL 25cl aluminium bottles for Yoplait awarded a prestigious OSCAR de L’EMBALLAGE 2008

The BOXAL 25cl aluminium bottles produced for Yoplait latest groundbreaking innovation Dizzy is distinguished by a prestigious OSCAR de L’Emballage 2008 in the Beverage Category.

Tuesday 16. December 2008 - The BOXAL 25cl aluminium bottles produced for Yoplait latest groundbreaking innovation Dizzy is distinguished by a prestigious OSCAR de L’Emballage 2008 in the Beverage Category.

The trophy highlights the incredible new perspectives offered by this new packaging type to the beverage sector and in particular in the dairy fresh segment.

These exclusive bottles produced at the Boxal plant Beaurepaire – France on dedicated production lines are the perfect answer to consumers thirst for novelty.
The trendy Boxal aluminium bottles have been selected by Yoplait to build brand awareness and seduce new consumers seeking innovation. This revolution in the ultra fresh segment ( with 2 flavours ) targets the 15-25 years old.
The aluminium bottle enhances the product innovation. Avant-gardist, sleek with strong identity it breaks traditional sector codes to attract immediate attention. The sophisticated Dizzy brand name printed in high definition surrounded by metallic purple is intense and powerful.

These bottles were distinguished for the outstanding global concept, including design, use of the aluminium material and incredibly sharp graphic execution and printing. The jury recognised the important emotional added-value of such an innovative concept (material, shape, design…) combined with real functional benefits ( handling, recycling ) creating differentiation and raising the brands to premium levels.
This award also recognises the skills and technical know-how of Boxal professional teams to meet and execute perfectly sophisticated marketing demands.

Premier supplier to the beverages, cosmetics and pharmaceuticals markets, Boxal offers a global capacity of over 900 million units annually.
Boxal is a division of the Exal Group, an innovation driven company and a global leader in aluminium aerosols and beverages bottles. Exal employs over 1000 people and has operating facilities in Europe, North and South America.