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Cisco Selects Design Reactor as First Digital Media Qualified Content Partner
Monday 08. December 2008 - Key Partnership Enables Technology and Content Innovations for Digital Signage
Design Reactor, a full-service integrated digital marketing agency, announced that it has been selected by Cisco as its first Digital Media Qualified Content Partner. As a member of Cisco’s Academy of Digital Signage (ADS), Design Reactor collaborates closely with the Cisco’s Digital Media Systems Group to provide leading-edge signage solutions. Cisco ADS is an innovative initiative that teaches media professionals to create and optimize content for digital signage. As an Academy member, Design Reactor is delivering innovative technology solutions for developing content that enables Cisco customers to deploy highly scalable, immersive experiences in any environment.
“Our partnership with Cisco has resulted in display solutions that address real-world customer needs,” said Leon Papkoff, Chairman and CEO of Design Reactor. “The content technology we’ve developed for Cisco’s Digital Media Systems Group intelligently scales the pixel count for playback of high definition content on a virtually unlimited number of displays. Other solutions stretch an image or video across one or more screens. We’re helping Cisco customers like Oracle deploy highly immersive brand experiences in customer visitor centers and other public environments. In environments where audiences expect bigger and bigger presentation impact, the content technology innovations that we have developed for digital signage are advancing how the industry approaches content development.”
“Design Reactor is the first Ecosystem Solution Provider to achieve Digital Media Qualified Content Partner status,” added Brian Gardner, Business Development Manager for Cisco’s Digital Media Systems Go-To-Market Group. “Each Ecosystem Solution Provider has gone through a rigorous evaluation process and, as a result, has been carefully selected to ensure unprecedented value and a seamless collaboration experience. I’m very pleased that Design Reactor is the first to qualify in the content provider category.”
“I’m extremely proud of our uniquely collaborative relationship,” concludes Papkoff. “It exemplifies the spirit of cooperation between our companies and enables innovative technology marketing solutions that help customers get the most from their digital marketing investment now.”