Packaging

New Just BARE(TM) Chicken Offers Consumers All-Natural, No Antibiotics – First-Ever Product With Transparent and Traceable Packaging

Tuesday 02. December 2008 - Gt news for consumers who care about how the chicken they serve their families is raised, made and sold -- supermarkets across America are now carrying new Just BARE(TM) Chicken, a premium brand of fresh, all-natural chicken packaged in a recyclable, transparent tray.

Just BARE is one of the first chicken products available nationally that addresses the full range of shoppers’ concerns about buying, handling and consuming chicken: from how and where chickens are raised to packaging issues relating to food viewability, handling, traceability and recyclability.

Just BARE is all-natural chicken, with no added hormones or antibiotics. The chickens are vegetable-fed and raised cage-free by independent, local family farmers in the upper Midwest. Most unique, however, is the combination of Just BARE’s transparent package with a system that enables consumers to trace which family farm their specific package of chicken originated. Just BARE chicken is sold at most SuperTarget stores across America, along with Hy-Vee and other regional grocery chains.

The most striking innovation of the Just BARE(TM) brand is the Family Farm Code, located next to the manufacturer’s freshness date code on each chicken package. By entering the 3-digit code on justbarechicken.com, consumers can learn the location of the family farm where their Just BARE chicken was raised.

Just BARE’s transparent, recyclable plastic tray and its clear film lid give consumers a nearly 360-degree view of the chicken inside, replacing the traditional, less environmentally friendly foam tray used by other chicken manufacturers.

Just BARE chicken follows Animal Welfare Guidelines established by the National Chicken Council (NCC) in conjunction with industry experts and top poultry scientists from leading universities. Just BARE flocks are free to roam in modern, climate-controlled barns. The chickens are able to eat and drink whenever they want and interact as they would in the outdoors. They are provided the right amount of light and darkness to reflect natural conditions, and protected from external environmental hazards.

“All of our chickens are well-cared for by family farmers throughout Minnesota who are passionate about what they do,” says Julie Berling, marketing director for Just BARE. “For many of our farmers, raising chickens is a way of life — some have been doing it for more than three generations.”