Packaging
Rexam launches its newest compact design: the breakthrough ” Diamond Cut”
Friday 31. October 2008 - Timeless, clean and elegant - "brilliant" make-up packaging from a world leader
Rexams newest compact line, the Diamond Cut, is an industry first designed for growing demand for beauty product packaging that evokes the glamour, status and visual appeal of the rarest and most desirable of gemstones. Jewellery packagings are in!
A perfect alternative to traditional compacts, in markets from mass to prestige, the Rexam Make Up Diamond Cut is crafted to dazzle consumers at the point of sale. The line includes three Diamond Cut sizes, for make-up applications such as foundation, blush, eye shadow and lip gloss. Each compact assembly consists of two components, made of PMMA/AS, with highly polished surfaces and crisply-defined facets that reflect light to recreate the excitement of an actual diamond.
Rexam Make Up specially developed a proprietary mold making technique to achieve highly polished surfaces with sharp & clean lines. The result is a brilliant, one-of-a-kind cut-diamond effect.
Custom diamond effects are also possible, through lacquering, metallization, and decoration techniques such as hot stamping and silk-screening for a perfect finish.
“Our new Diamond Cut line of compacts is simple, clean and elegant, and will be a standout in the retail environment,” said Pauline Uhlen, Product Manager – Make Up, Rexam Personal Care. “Diamond Cut compacts transform make-up products into true fashion accessories – part of the consumers life, as well as part of her style.
“In our industry, product differentiation is critical to retail success,” Uhlen said. “And, with the search for new designs that are timeless and pure, our Diamond Cut program is the right choice for brand-building through upgraded packaging.”