Packaging
Rexam Foamers Power two new UK Personal Care product entries
Friday 29. August 2008 - The appeal of Rexams eco-friendly, mechanical, finger-pump technology extends from mass market to premium brands
Two recent UK product launches of foaming personal care products – from Jo Wood Organics and KMI – demonstrate the broad market appeal of Rexam innovative, eco-friendly, instant-foam dispensing technology.
The Rexam pumps work flawlessly, are fun to use, instantly create creamy, rich foam without chemicals and propellants and appeal to consumers seeking innovative easily operated product design.
For these reasons, the two UK manufacturers selected the Rexam finger pumps. Mega-marketer KMI selected the companys WRT4 metocene foamer for its Patently Obvious Foaming Hand Wash, a decidedly “green” product sold in higher-mass market accounts such as Boots and Sainsburys. KMIs entry – part of a new range of personal performance cleaning products — initially includes two SKUs featuring the high-performance water-resistant pump and 100 percent recyclable 300ml PET bottle. This is the first entry by KMI in the hand soap arena.
Rexams foamers were also selected for the Jo Wood Organics Cleansing Body Mousse. In this case, the company selected a black F2 finger pump, with 200ml HDPE bottle. Sold in select, high-end, department stories, the Jo Wood Organics brand was started in 2005 by the ex-model and wife of famed Rolling Stones guitarist Ronnie Wood. Adored by the worlds A-list celebrities, the brand is positioned as the ultimate in beautiful, organic products containing 99 percent natural ingredients that promote personal wellness.
Rexam provides innovative packaging solutions for the worlds most famous power-brands, as well as for aggressive, start-up entrepreneurs. The firm offers the worlds widest range of instant-foam dispensers. These are computer-engineered mechanisms with sophisticated, proven technology that allow a precise mixture of liquid and air to create rich, creamy foam, reliably and easily.
“New product success in todays marketplace depends upon exciting, creative, brand propositions that communicate innovation and a superior end-user experience,” said Casper Kleiman, Global Foam Product Manager for Rexam Personal Care.
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“Our eco-friendly mechanical foamers perform flawlessly, without propellants, and encourage consumer trial and repurchase. Consumers in the UK, throughout Europe, in the Americas and the Pacific Rim love products with Rexam foamer technology.”