Prepress

MarketPresence Helps Printers Save Time, Enjoy Positive ROI

Friday 31. October 2008 - Printers using the MarketPresence program from PrinterPresence have increased their revenue, saved time and established greater brand recognition. With three full-scale campaigns and a stand-alone monthly newsletter service, MarketPresence is designed to help printers establish a consistent brand image with a minimal investment of time and money.

Since its launch in 2005, printers using the MarketPresence program from PrinterPresence have increased their revenue, saved valuable time and established greater brand recognition.

While printers are in the business of helping others with their marketing, most lack the resources to develop, implement and maintain a consistent brand image.

“Before, we were just winging it. We would send out some direct mail or do some radio whenever we had time and it was never consistent,” admitted Leo Farrell, owner of Copy Print Shop in Lafayette, Ind. “In my opinion, the MarketPresence materials we received in the first month were worth the entire amount we paid for the program. After three or four months, we had already seen a return on our investment.”

With three full-scale campaigns available, MarketPresence has helped printers establish a more professional image while showcasing their design and print capabilities.

“We get higher level work than we used to,” said Bill Eckert, owner and president of Ink Images in Georgetown, Texas. “There have been times when people say, ‘I love your postcards and I want something like that.’ New customers are coming to us because of the quality of our marketing materials.”

In 2006, PrinterPresence introduced the Ink Link monthly newsletter, a stand-alone service.