Prepress
PrinterPresence to Introduce Analytics at Graph Expo 2008
Thursday 30. October 2008 - PrinterPresence, the leading provider of website solutions for the printing industry, is scheduled to introduce their new website Analytics solution at Graph Expo 2008. Used in conjunction with promotions and marketing efforts, Analytics will help PrinterPresence clients track any marketing results and determine ROI.
PrinterPresence, the leading provider of website solutions for the printing industry, is scheduled to introduce their new improved Analytics solution at Graph Expo 2008. The Analytics service will provide real-time data to PrinterPresence clients regarding the the traffic and behavior of website visitors.
The solution will allow printers to follow larger trends in their website traffic by reviewing traffic sources, keyword search terms, most-visited content and visitor activities such as downloads. It will also provide details about individual visitors including time of visit, IP address and location.
Used in conjunction with promotions and marketing efforts, Analytics will help PrinterPresence clients track any marketing results and determine ROI.
“With this tool, clients can run marketing campaigns driving prospects to their website, then track the effectiveness of those efforts”, said Tawnya Starr, president of PrinterPresence. “By measuring traffic on campaign-specific web pages, printers can get a concrete sense of ROI. Thats a powerful marketing approach.”
Depending on client preferences, printers can access their website analytics online, receive reports through e-mail and RSS feeds or utilize mobile interfaces to check their stats while on the go.