Consumables
SMART Papers Targets the Value-Price Niche for Linen, Cotton and Bond Printing Papers
Monday 27. October 2008 - Introduces new swatchbook for FSC-certified Nekoosa Linen brand; papers feature 30% post-consumer fibers
SMART Papers today introduced a new swatchbook for its elegant, value-priced Nekoosa(R) Linen brand of writing, text and cover printing papers. The brand includes Nekoosa Linen, Nekoosa Bond and Nekoosa 25% Cotton papers.
The new swatchbook for the fully FSC-certified brand also serves as a print demonstration. Nekoosa Linen is the second in a series of five brand updates by SMART Papers, North America’s largest manufacturer and marketer of environmentally responsible, premium coated and uncoated printing papers.
“Linen, cotton and bond writing, text and cover papers continue to play an important role in corporate communication design today,” said Doug Gruber, Senior Vice President, Sales and Marketing for SMART Papers. “The Nekoosa brand is a great fit for designers and corporations looking to exercise fiscal responsibility as they demonstrate style, sophistication and environmental responsibility in their communications.”
All SMART Nekoosa-branded papers are FSC certified and contain 30% post- consumer fibers with the exception of FSC-certified virgin Carrara White.
SMART Papers offers the widest selection of premium FSC-certified coated and uncoated printing paper brands. The company is currently building a new energy facility at its manufacturing center that will be fossil-fuel free by late 2009, enabling all of the company’s papers to be fully carbon neutral.
The Nekoosa Linen swatchbook, designed by Beverly Hills-based Douglas Joseph Partners, captures the essence of the brand’s natural feel with a serene cover photo of a beachhouse room featuring white linen, cotton, bamboo, wood and stone. It is printed on Nekoosa Linen Carrara White 100-lb. cover-by Anderson Lithograph of Los Angeles-using four-color process with spot dull varnish and UV inks.
Nekoosa Linen delivers stylish tactile quality for important communications
The Nekoosa Linen surface delivers an understated tactile quality ideal for projects such as annual reports, product brochures, press kits, direct mail, stationery and corporate identity packages.
The brand has 10 choices within a distinctive palette of 96-bright whites, creams, grays and rich cover colors. Seven of the colors coordinate with the SMART Papers Solutions(R) and Feltweave(R) brands. Sheets within Nekoosa Linen are well suited for all finishing techniques including embossing and foil stamping.
Nekoosa Cotton has the elegant quality of a cotton sheet with an exclusive Nekoosa 25% Cotton watermark. It maintains a 91-bright White and is available in both Cotton-Vellum and Cotton-Cockle finishes.
The Bond papers are available in Bond-Smooth and Bond-Ripple finishes and also feature a 91-bright White and an exclusive Nekoosa Bond watermark. Both the Nekoosa Cotton and Bond sheets are ideal for use as letterhead and legal documents.
Nekoosa Linen writing and text weights are laser and inkjet guaranteed and all of the Nekoosa Cotton and Bond papers are laser and inkjet guaranteed. All sheets are acid free, archival, process and elemental chlorine free. Matching envelopes are also available.