Packaging

CapBeauty: Innovation under the microscope

Wednesday 22. October 2008 - CapBeauty is the brainchild of Nathalie Dessirier and Marie-Caroline Selle.

Boasting ten years of experience in the packaging industry for cosmetics products, they offer a range of services for companies wanting to stay on top of market developments. Advise them on trends, new brands and approaches and is always on the lookout for innovative solutions.
CapBeauty constantly monitors the market in the US, Europe and Hong Kong, assimilating what is going on, buying products and keeping samples to build up an understanding of what is happening in the marketplace, in time distilling that into what it all means and where the market might be going in the future.

Presentations are usually made to brand development and marketing teams but they can also be helpful for packaging development. Presentations cover skincare; make up, men, organic, slimming, sun care. Clients can take the option of adhoc studies or can choose to go on shopping sessions with CapBeauty