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Aprimo Enters Into Alliance With Kodak to Extend its Offerings of Comprehensive Marketing Software Solutions
Friday 17. October 2008 - Agreement Allows Both Companies To Deliver and Integrate Suite of Products for Branded Content
Aprimo, Inc., today announced it has entered into an alliance with Kodak’s Graphic Communications Group to create a combined product portfolio for seamless, digital process that more tightly integrates brand owners with marketing and service providers.
Combined tools from Aprimo’s Enterprise Marketing Management (EMM) software and KODAK Design2Launch Solutions for “Brand Content Management” enhance the relevancy and effectiveness of marketing communications and provide greater consistency and control of customers’ brands.
“We welcome the chance to work with Kodak to build out our shared vision of fully digitized multi-channel marketing,” said Bill Godfrey, Aprimo CEO. “While print solution vendors focus on specific channels, we see tremendous value in a solution that encompasses e-channels and traditional print where billions of dollars are spent. Our ultimate vision provides a digital workflow that starts with a marketing strategy and budget and ends with an electronic or printed deliverable.”
The agreement allows Aprimo to sell select products from the Design2Launch portfolio and Kodak to sell the Aprimo EMM Portfolio. The companies’ sales and professional services teams will work collaboratively to deliver and integrate the full suite of products to the marketplace.
“There’s a great fit between the technologies, solutions, and services offered by Kodak and Aprimo, and we are confident that by working with them we’ll be able to provide solutions that meet every need of marketing groups within corporate enterprises,” said Judi Hess, General Manager, Enterprise Solutions Group, Kodak’s Graphic Communications Group, Managing Director, Kodak Canada and Vice President, Eastman Kodak Company. “Together, Kodak’s and Aprimo’s solutions improve 1:1 targeted marketing communications as well as supply chain collaboration, which results in increased efficiency and faster time to market, thereby optimizing the relevancy and quality of branded content.”
Corporate marketing professionals now have the ability to create and
catalog content and digital assets centrally, while allowing access,
personalization, customization, and ordering regionally and remotely in field
offices. Key enterprise markets include financial services, manufacturing,
consumer packaged goods, pharmaceutical, food and beverage, and automotive.
Kim Collins, Managing Vice President, CRM Agenda Manager: Marketing and
Sales Strategies, Processes and Technologies, Gartner, Inc., commented, “With
rapid proliferation of marketing channels, including digital ones, brand
management is becoming increasingly complex for marketing organizations.
Companies are struggling to become more global in their brand messages but
also to provide some localization, customization and personalization
capabilities to the field to improve relevancy. By combining marketing
execution and brand management capabilities, companies can truly become
‘Glocal’ regardless of channel.”
Design2Launch Solutions is a suite of integrated modules created to save
time and money at every step of the asset creation process, from project
initiation, collaboration and revision to approval and production. Kodak also
brings its expertise and solutions in workflow to help customers produce
highly effective marketing materials, managing variable data for targeted
communications and color management to deliver consistent brand colors.
The Aprimo Enterprise Marketing Management suite provides a web-based
service-orientated architecture that offers the flexibility, configurability
and scalability required to handle all the diverse features and functions of
a marketing department. It provides tools to process everything from
marketing budgets to creative production plans to large customer databases.
The modular design delivers a broad range of business functions in Planning &
Financial Management, Production Management & Workflow, Brand Content
Management, Lead Management B2B Marketing, and Campaign Management.