Prepress
Convera(R) to Create Vertical Search Sites for United Publications
Tuesday 14. October 2008 - Convera Corporation (NASDAQ:CNVR), www.convera.com, a leading provider of vertical search services for publishers, today announced that it has signed a contract with the specialist publisher United Publications to build three vertical search engines for their portfolio.
The first two are for their Security print brands serving professional communities involved in security systems, security installations and security consultancy in the United States and Europe. The second is for Home Medical Equipment, serving home medical equipment services providers, including traditional dealers and suppliers, distributors and manufacturers.
Brook Taliaferro, the president of United Publications, said, ” United Publications see vertical search as a strategy to extend our brands online and also serve the information needs of our audience. By partnering with and using Convera’s “search as a service”, we will be able to achieve these goals quickly and efficiently and with a low-cost of ownership”.
Vertical search sites, toolbars and widgets, aggregating and presenting the most authoritative Web content, are increasingly being seen by business publishers as a way of extending their brands into the essential workflow of their online communities. United Publications community of users will benefit from being able to use such tools alongside their market-leading events, publications and websites.