Newspaper & Mailroom

Washington Times Web Traffic Numbers Continue Aggressive Growth

Thursday 09. October 2008 - Unique visitors nearly double; page views increase 39 percent four months after WashingtonTimes.com re-launch

WashingtonTimes.com recorded 11,521,000 page views and 3.70 million monthly unique visitors in September 2008, setting new readership records for the Web site, according to data from Omniture Analytics.

The September totals compare to 7.0 million page views and 1.9 million unique visitors when The Washington Times completed a total overhaul of its website and re-launched it in May 2008.

“We set out to offer a new Web experience that lets consumers take control of their news experience, to find the content that most interests them and to socially network with like-minded readers,” said John Solomon, Executive Editor of The Washington Times. “The response has been fantastic. A growing number of readers are visiting us each day and telling us they feel liberated to have such control over their news content.”

The Washington Times rapid evolution from a print newspaper enterprise to a full-scale multi-media company offering news 24/7 continues on pace to meet or surpass objectives for web traffic, interactive features, web TV, web radio, videos and RSS feeds.

Each month The Times produces six dozen original video and radio shows, which generate more than 100,000 video and podcast downloads. “Two Guys In a Newsroom” and “The Washington Times Morning Minute” are the most popular shows.

The Times has started more than 40 online communities ranging from home schoolers to car lovers to gun owners, to Redskins fans including hall-of-famer Darrell Green, airline safety experts, and people with back pain.

Through taxonomy and search engine optimization, the Times now offers readers 400,000 news themes that provide content on subjects that matter most to them.

WasingtonTimes.com typically offers from five to 12 interactive online chats each week with guests ranging from Nancy Pfotenhauer, Sr. Economic Advisor to John McCain, to Washington Redskin players ranging from hall-of-famer Art Monk to rookie Chris Horton; political pollsters, pundits, and personal financial advisors.