Newspaper & Mailroom
Wapple helps Express & Star and Shropshire Star ramp up plans for mobile websites
Wednesday 01. October 2008 - Local newspapers see new mobile opportunities
Following the successful launch of its mobile websites in August, the Express & Star and Shropshire Star newspapers are planning to offer a range of new mobile content and services to their readers.
Express & Star
The Express & Star sites have been built using Wapple CanvasTM, a powerful design and publishing platform capable of producing advanced and dynamic mobile websites. And with over 5,000 mobile phones, PDAs and games consoles already being used to access the mobile Internet, Wapple ExhibitTM ensures that the sites are optimised and presented accurately on every single device. This ensures that visitors always get the best mobile experience, while website owners can be confident that their designs and brands will not be compromised.
No other technology enables the development of such highly functional mobile sites that provide the same experience regardless of the mobile device used.
“Wapple gives us the features, scalability and expertise to add exciting rich new content and services to our existing sites as well as deliver revenue generating advertising and e-commerce functionality,” said William Beavis, new media marketing manager at MNA Digital. “And most importantly, without Wapple we couldnt be confident that all our visitors get a great mobile experience whatever handset they are using.”
“Regional newspapers have a steady flow of breaking news and topical local information and services that are ideal to deliver anywhere, at anytime through mobile phones and other devices,” says Anne Thomas, COO at Bromsgrove-based Wapple. “It is great to be working with MNA that is pioneering many exciting ideas to provide a dynamic new channel for their readers.”