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Cox Newspapers Selects WANTED Tech for Employment Category Business and Sales Intelligence
Wednesday 10. September 2008 - WANTED will provide services to 12 Cox Newspaper operating units
WANTED Technologies Corporation (TSX-V: WAN), a leading source of on-demand intelligence for the employment marketplace, has signed a comprehensive agreement with Cox Newspapers to supply Market and Business intelligence for the employment advertising marketplace. WANTED will be providing Cox with Data Cleansing, Gap Analysis and Market Potential, in addition to its current Sales Lead deliveries to support the sales and marketing organizations in 12 individual Cox newspapers.
“We have worked with the Cox Newspapers organization for almost four years, and we are pleased that they have decided to subscribe to WANTED’s latest generation of products and services,” said Bruce Murray, WANTED’s CEO. “Cox has a history of being innovative in print and online media, and we are fortunate to be included in their initiatives.”
WANTED’s suite of Market and Business Intelligence products provide clients with insight into highest potential sales opportunities within their local markets. These services include matching all existing Cox customers to a master business file, and performing analyses that allow Cox sales personnel to target the businesses most likely to purchase Cox media advertising and marketing services.
The Cox Newspapers covered by the new agreement include the Atlanta Journal-Constitution, Palm Beach Post, Austin American-Statesman, Dayton Daily News and eight other daily newspapers located in Texas, North Carolina and Colorado.