Business News

The Press-Enterprise Company Proves Interactive Leader

Tuesday 19. August 2008 - - Unique Monthly Visitors Increase by 73% - The Press-Enterprise Company Now Reaches Audience of 1.23 million - PE.com Sees 352% Spike in Page Views of Its Blogs - PE.com Video Views up 69%

The Press-Enterprise Company continues to be the No. 1 interactive media site serving the people of Inland Southern California.

July 2008 Omniture SiteCatalyst Web site report for PE.com shows a 65% increase in local online reach over last year at 31%. Unique visitors grew year over year by 73% to 900,179.

Combined with numbers from its print publication The Press Enterprise media publications serve a total weekly audience of more than 825,000 (Scarborough, April 2008), The Press-Enterprise Company now reaches 1.23 million in print and online monthly which represent a 20% increase over 2007.

“Our commitment to providing quality content with products that allow our community to connect with us using the media they select has resulted in a highly engaged readership,” says Ginger Neal, Vice President Interactive and Business Development. “The Press Enterprise Company has realigned resources and has made a significant investment in tools to ensure we provide community driven products and that serve our audience needs.”

PE.com also saw a 352% increase in page views on its blogs, from 81,267 in July 2007 to 285,896 in July 2008. Monthly video view in July 2008 is 40,481, 69% over last year.

PE.com weekly newsletter subscribers increased year over year by 84% to 53,835.