Prepress
AdReady Adds Leading Contact Information Website to List of Partners
Thursday 24. July 2008 - WhitePages.com Latest to Offer AdReady's Self-Service Advertising Solution to Marketers
AdReady(TM), Inc., the leader in self-service online display advertising, today announced that WhitePages.com, the leading website for finding and connecting with people, will use the AdReady(R) solution to assist marketers with limited budgets who wish to grow their businesses using Internet display advertising. The service will be available starting July 24th,.
The AdReady platform enables marketers with smaller budgets to advertise their products and services on websites like WhitePages.com which are traditionally used for large, national banner ad campaigns. Marketers without the resources to hire advertising agencies often find it challenging to get the attention of their target audience via online advertising. The AdReady platform provides those marketers the opportunity to raise their visibility and reach desirable and targeted customers.
“WhitePages.com receives a significant number of inquiries from budget conscious, smaller scale advertisers every month,” said Ingrid Michelsen, Director of Advertising Strategy for WhitePages.com. “Like many other major national online advertising platforms, we don’t have the bandwidth to sell, traffic and optimize banner ad campaigns for smaller advertisers. We are very pleased to work with AdReady to deliver an automated advertising solution for those customers, allowing them access to a highly serviceable sub-set of the online marketing tools traditionally available only to our advertisers with large budgets.”
“More and more business owners are learning about the benefits of online advertising as a means to attract customers,” said Mark Feldman, Senior Vice President of Sales and Business Development for AdReady. “We are very pleased that WhitePages.com has adopted the AdReady solution to help businesses with smaller advertising budgets use the creative energy of display ads to promote their products and services online.”
When the product officially launches, the WhitePages.com self-service platform will provide online marketers with creative intelligence and access to a database of successful, customizable display ads that can be easily modified, for any advertiser, with AdReady’s proprietary customization tool. An online marketer can visit the platform’s landing page, create an account, design their display ads and quickly launch a complete, fully-managed, scalable ad campaign directly from the site.