Packaging

Whipsaw Wins Four IDEA Awards

Tuesday 22. July 2008 - Whipsaw among top 3 most winning firms of '08 - their radical and safer baby bottle, eco-friendly radio, industrial-grade GPS, and sleek music device take Gold and Silver awards in the prestigious Business Week IDEA Award Contest

Whipsaw Inc., a design firm specializing in creating innovative products and brand experiences, announced the winning of four Industrial Design Excellence Awards (sponsored by IDSA and Business Week magazine). The four winners created by Whipsaw are the Adiri Natural Nurser baby bottle (Gold Award), the Eton FR Series emergency eco-radios (Silver), the Roku SoundBridge music player (Silver) and the Topcon GPS receiver (Silver).

IDEA is the most discerning award program in the world, awarding only 35 gold and 77 silvers out of over 1,500 entries. Whipsaw is among the top 3 most winning firms of 2008, and top six over the last five years. “We are honored for the recognition and proud of our clients for having the guts to innovate. The IDEA award not only recognizes innovative design, but also market success, and all 4 of these winning products are thriving in their respective markets,” said Dan Harden, president and lead designer of Whipsaw Inc.