Business News

The Self Defense Company Kicks Into High Gear and Retains TransMedia Group to Promote Its Quick Approach to Real World Self Defense

Tuesday 08. July 2008 - The Self Defense Company, America's leader in reality martial arts and self defense, announced today that it has selected TransMedia Group to promote its quality martial arts program and real world self-defense techniques, designed to help people escape and survive danger.

“Martial Arts studios around the globe are teaching students self-defense techniques that aren’t applicable to real-life criminal attacks,” said Lynn Lewis, Director of Public Relations for TransMedia Group. “We’re going to share that over the past 30 years, visionary trailblazer and martial arts expert, Damian Ross, CEO of The Self Defense Company, has developed simple real world strategies that can reveal even the smartest criminal’s true intentions.”

The Self Defense Company continues to break new ground, not just through training and information, but also seminars, certifications and business opportunities through its Professional Instructor Training program.

“We’ve retained TransMedia Group because they have a proven track record of excellent results, said Ross. “We are confident that their communications ability and creativity coupled with the many years experience working in fitness and sports will deliver superior results and enhance growth and awareness of The Self Defense Company and its innovative approach to traditional self defense methods.”

“Americans feel threatened and crave safety and self defense as never before, and The Self Defense Company is the first to offer real world techniques for protection against the most ruthless and brutal intent,” said Adrienne Mazzone, VP Arts & Entertainment of TransMedia Group. “We’re excited to introduce this quick and direct solution to real problems that could suddenly spring upon us on just about any street or road in the county.”