Packaging

The POM TeaMobile Tour Will Refresh North America This Summer

Thursday 26. June 2008 - The 10-market Tour will Sample New Plastic Bottles of POM Tea, the Portable Healthy Beverage of Choice

With a new 16 oz. plastic bottle that’s portable and 100% recyclable, POM Tea will take its message of antioxidants-on-the-go to the masses this summer with the POM TeaMobile Tour — a 10 market sampling trek across North America that runs from June 26 through Labor Day. The POM TeaMobile Tour will offer healthy and refreshing POM Tea to 300,000 consumers at a variety of summertime events that feature live DJs, giveaways and an online sweepstakes. POM Tea is an all-natural blend of POM Wonderful Pomegranate Juice, premium, whole-leaf, hand-picked tea and POMx, the most potent, antioxidant-rich pomegranate extract available.

The tour begins in New York, followed by stops in Boston, Chicago, Orange County, San Diego, Los Angeles, San Francisco, Portland, Vancouver and Seattle. In each city, the tour will bring refreshing POM Tea to summertime staples such as music festivals, sporting events, upscale pool parties and parks. Signature POM Tea cocktails will also be featured at popular nightspots in each city.

The POM TeaMobile Tour is an environmentally conscious tour equipped with a fuel-efficient sprinter van, a brigade of four TeaMobile Vespas and a team of POMbassadors. To help negate the carbon emissions associated with the POM TeaMobile tour, POM Wonderful has purchased carbon offsets through TerraPass which funds clean energy projects such as wind farms, resulting in verified reductions in greenhouse gas emissions.