Inkjet & Digital Printing
Hobim Acquires Latest Nipson Technology to Address Transpromo Market
Saturday 07. June 2008 - Hobim, the leading variable data printing house in Middle East and East Europe, has acquired Nipsons newest digital printing technology, creating an integrated print production line made up of a Nipson Unwinder, a VaryPress 500 TED (twin-engine-duplex) system, a VaryPress SCS TED spot color printing system, and rewinder.
The line will be used to print transpromo applications in two sided black and one color in front and 1 color in the back. The line will be driven via a Nipson VPserver with AFP-to-IPDS application software, and will generate high quality 600 dpi output at 150m/min.
Hobim, a data-processing services company, was established in 1990 as a subsidiary of Cukurova Group, one of the leading Holding Companies in Turkey. Specializing in Communications and Information Technology, Hobim today serves numerous industries in areas such as: Pre-paid Card Production (e.g., prepaid phone cards), Sim Card Production, Electronic and Physical Archive Applications & Management Systems, Variable Data Printing Systems (invoices, bills, letters, direct marketing tools), Paper and Envelope Production and Software Development & Supporting Services.
Hobim installed their first Nipson printers, a pair of Model 8000 units, in 2004 to support their variable print businesses, generating statements, invoices, letters, and direct marketing pieces. The speed, flexibility, and economy of the Nipson digital presses led to increased business opportunities and Hobim added two VaryPress 200s to their plant in 2005 and two more in 2006, as output grew to over 8 million feet per month.
This latest acquisition provides Hobim with the tools to aggressively pursue the growing “Transpromo” market, combining personalized marketing messages with transactional documents for greater retention and higher response rates. Mr Kurtoglu, General Manager of
Hobim comments that, “They [Nipson digital presses] are the best tools we have for our markets. They provide us with excellent productivity and reliability with low cost per page. Now, with the new VP500/SCS line, we have even greater speed and productivity, plus spot color capabilities as well. This will allow us to serve our customers needs and grow our business well into the future.”
Alain Flament, Chief Marketing Officer for Nipson, observed that, “The VaryPress 500/SCS line is ideally suited for high-volume transpromo applications such as Hobims. With two-sided printing and spot color capability on both sides, they have great flexibility in the types of pieces they can create. Whats more, the system is expandable, allowing additional colors to be added as the need arises, providing flexibility and adaptability as Hobims business grows. We are happy to be working with Hobim and are confident that this will be a long and mutually beneficial relationship.