Business News
Glam Media Adds Bruce Jaffe to Help Define Corporate Development and M&A Strategy
Tuesday 20. May 2008 - Former Head of Microsoft Corporate Development Joins Media Metrix Top 20 Property as an Advisor to the Board
Glam Media, Inc., (www.GlamMedia.com), the pioneer of vertical content networks and number one in reach for women online, today announced that former Microsoft executive Bruce Jaffe joins Glam Media as an advisor to the board. As corporate vice president for corporate development at Microsoft, Bruce Jaffe was responsible for evaluation and execution of Microsoft’s acquisitions, strategic investments and joint ventures. Jaffe’s software and Internet industry insight, as well as his knowledge of advertising business models on the Web, adds greater depth to Glam Media’s strategy and corporate development teams.
While leading corporate development at Microsoft, Jaffe managed in excess of 50 acquisitions across all business units, including: aQuantive; Tellme; ScreenTonic; AdECN and Massive. Prior roles for Jaffe at the company included corporate vice president and CFO of MSN, where Jaffe oversaw the transition from an Internet-access business to a formidable advertising business.
“Glam Media’s vertical network model is the ideal vehicle for brand display advertising and is ripe for strategic investments,” said Jaffe. “I am excited to be working with Glam Media’s executive team and I look forward to contributing to the continued growth of the company’s display advertising market leadership.”
“With unrivaled experience spearheading Microsoft’s rapid growth in digital media and advertising, Bruce is a coveted industry resource that will help Glam Media continue to expand its position as the leading vertical network for brand advertisers,” said Samir Arora, chairman and CEO, Glam Media. “We are pleased to have the confidence and advice of Bruce as we continue our growth as number one in reach for women.”
Advisors to Glam Media’s board also include: Jarl Mohn, CNET chairman and founding and president and CEO of E! Entertainment; Phil Schlein, partner with U.S. Venture Partners and former president and CEO of Macy’s California. A full listing of the board of advisors is listed at www.glammedia.com .
Glam Media’s vertical content network connects branded display advertisers with the online audiences of 500+ sites in the Glam Publisher Network including flagship site Glam.com and other owned-and-operated sites. Glam Media is a comScore MediaMetrix top 20 Web property and is ranked as #16, with more than 35 million uniques in the U.S. and 64 million uniques globally. Flagship site Glam.com now enjoys 5.4 million unique visitors a month ahead of iVillage.com’s 5.3 million uniques, according to website monitoring service Quantcast; according to Compete.com data Glam.com’s uniques were up 96% in 2008 to 4.9 million while iVillage.com’s were down 50% to 3.6 million. Glam Media provides display and video advertising and other services for its premium network of publishers and via managed vertical networks for traditional media magazines and companies.