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Amdocs Showcases How to Manage Triple-Play Services and Track Customer Viewing and Interactive Experiences

Tuesday 20. May 2008 - Catalyst projects, Prosspero program solution and Content Encounter participation reinforce use of TM Forum standards for service providers

Amdocs (NYSE:DOX), the leading provider of customer experience systems, today announced its participation in three Catalyst projects that will be showcased at Management World 2008. Amdocs will demonstrate how its Customer Experience Systems (CES) product portfolio can be used for charging for Internet Protocol Multimedia Subsystem (IMS) and Fixed-Mobile Convergence (FMC) services, as well as for the management of network capacity and network service quality for triple-play services. In addition, Amdocs will exhibit a solution for measuring and analyzing customer video viewing as part of the TM Forum Prosspero Program. Amdocs will also demonstrate the use of TM Forum initiatives and best practices in the areas of billing, payments and settlements for digital media services, as part of the TM Forum Content Encounter.

“Amdocs continues to play a leading role in shaping industry standards by developing products that address next-generation services and applications,” said Martin Creaner, president of the TM Forum. “By collaborating with project partners through the use of common standards, Amdocs is demonstrating real solutions that address the emerging challenges facing service providers as they compete to deliver a powerful customer experience.”

Driving Industry Leadership via the Catalyst Projects

The “Seamless OSS/BSS for IMS Services” Catalyst project delivers on its second phase and features the Amdocs IMS Charging solution. Together with Microsoft and ZTE, Amdocs will demonstrate how a service provider can deploy, provision and charge, both online and offline, across a range of devices (fixed-line and mobile phones, laptops) for several IMS services. Services demonstrated in the second phase of the project include instant messaging and multi-media ring back tone services, in addition to the video-telephony service that was also demonstrated last year.

The project is sponsored by China Unicom, a multi-play service provider that supports more than 167 million wireless subscribers in China and the third largest mobile operator in the world. China Unicom offers network and device agnostic access to voice and data content services enabled by a common IMS architecture.

The “One Stop FMC Service” Catalyst project demonstrates how a service provider can deploy, provision and charge for converged fixed-mobile and triple-play services such as location-based services. The project features the Amdocs IMS Charging solution, as well as products from Microsoft, Nokia Siemens Networks and Tata Consultancy Services Ltd. (TCS).

The project is sponsored by Chunghwa Telecom and TELUS. Chunghwa Telecom is the largest multi-play provider in Taiwan which won the rights to broadcast the 2008 Olympics Games in Beijing over Internet Protocol (IP) and mobile television. Chunghwa Telecom is already offering location-based services to its more than 20 million subscribers and plans to leverage that for a compelling customer experience during the Olympics season. TELUS is a leading triple-play provider in Canada which offers wireline, wireless and Internet services to more than 11 million customers.

The “Harmony” Catalyst project delivers on its second phase and features operations support systems (OSS) from the Amdocs OSS offering. Together with project partners, including Harris Stratex Networks, Inc., IONA Technologies, Progress Software, Telchemy and Soapstone Networks, Amdocs will demonstrate how a multi-play service provider can manage service levels agreements (SLAs) for triple-play services over a next-generation Provider Backbone Bridging Traffic Engineering (PBB-TE) network, by monitoring network performance and translating it into quality of service (QoS) measures.

“Harmony” project sponsors include the Distributed Management Task Force, Inc. (DMTF(R)), an industry organization leading the development and adoption of interoperable management standards, initiatives and integration technology for enterprise and Internet environments.

Helping to Get to Know Customers Better

Amdocs will also showcase a solution for tracking, measuring and analyzing customer viewing activity and service experience of video and interactive services, including advertising, as part of the TM Forum Prosspero Program. Amdocs will demonstrate how service providers can measure viewership, voting and survey initiatives, as well as analyze viewer habits (zapping) and content adoption patterns to help target customers with personalized services and advertising.

The Amdocs solution is based on the Amdocs Mediation product. Amdocs Mediation incorporates innovative standards for cost-effective collection of usage and QoS data from a large variety of edge devices (e.g. set-top boxes, mobile phones) developed by the Internet Protocol Detail Record (IPDR) organization, which was recently acquired by the TM Forum.