Prepress
Amdocs Introduces Unified Mobile Commerce, Search and Advertising Platform to Offer Service Providers New Business Models and Revenue Streams
Monday 11. February 2008 - Platform supported by Qpass' deep content partner relationships and Amdocs Consulting Division expertise
Amdocs (NYSE:DOX), the leading provider of customer experience systems, today introduced the first unified platform for mobile service providers to offer digital marketplaces connecting advertisers, publishers, merchants and consumers. The new platform from Amdocs Advertising, Commerce and Entertainment (ACE) division was introduced at Mobile World Congress in Barcelona (Amdocs Booth B101, Hall 8) and integrates the Amdocs Search and Digital Advertising solution with the mobile commerce solutions of Amdocs Qpass to offer service providers new business models and revenue streams, such as ad-sponsored content.
Amdocs’ Search and Digital Advertising solution, launched in January 2008 as a key part of the Amdocs Customer Experience Systems (CES) product portfolio, leverages service providers’ valuable assets, including subscriber data and network infrastructure, to provide the end customer with more targeted and personalized advertising. By combining the solutions with Amdocs Qpass, the industry-leading digital commerce solution that has processed nearly one billion transactions since 2003, service providers can offer consumers a fully personalized experience with both targeted ads and content recommendations. Unlike other siloed platforms, Amdocs’ unified solution enables service providers to support and offer complex and evolving business models, streamlining processes and offering consumers exciting new ways of interacting with digital content. For example, service providers can offer a wide range of purchasing options, from fully consumer-funded to ad-sponsored content.
Service providers can also find experienced insight from the Amdocs Consulting Division to help effectively introduce and optimize the revenue potential of new services through counsel on process analysis, best practices, partner assessment and business relationship optimization, and data analysis. “Combining our solutions into one ecosystem helps service providers offer a more cohesive and personalized experience for their customers without heavy investments in negotiating digital commerce relationships,” said Charles Born, vice president of corporate communications for Amdocs. “With 25 years of unmatched expertise in delivering solutions to the world’s leading service providers and the deep relationships we have with content providers through Qpass, Amdocs’ comprehensive solution helps service providers quickly establish themselves in the value chain in the most efficient manner.”