Packaging
Karl Knauer unveils its illuminated “HiLight” packaging
Wednesday 07. May 2008 - Creative packaging designs - innovative solutions - counterfeit protection
Smart packaging and convenience are two of the chief focal points of packaging manufacturer and solution provider Karl Knauer AG at Interpack 2008. The COPACO member will be showcasing new innova-tive developments, such as its illuminated “HiLight” packaging with integrated display and a resealable metering folding carton. The company will also be pre-senting “Karl Knauer Ident 3.0 NFC”. This latest addition to the multiple award-winning process solution for product and brand protection offers enhanced lev-els of security.
Illuminated “HiLight” packaging with integrated electronic display
Karl Knauer presents its innovative folding carton “HiLight” with printed, illuminated
areas on high-finish surfaces. Employing the latest process technologies, Karl Knauer has succeeded in attaching an illuminated display across several sides of the packag-ing and even onto curved surfaces. The display enables the generation of multi-colored light effects and animations, such as flashing and fading. All parts of the pack-aging design can be “HiLighted” – the logos, images, parts of images and text. Moreo-ver, this smart packaging can also be equipped with movement sensors so that the light effects are activated at the P.O.S. when a customer comes closer. Thanks to its massive eye-catching potential, “HiLight” opens up a whole new range of opportuni-ties, particularly for marketing.
Convenience solutions to meet a wide range of requirements
Karl Knauers new folding cartons with lining for powdered products and granules is an innovative convenience solution for food and non-food areas that extends beyond traditional packaging expertise. The design and production technology make it possi-ble to open the packagings air-tight internal lining simply and cleanly along a defined line. The internally lined carton can be secured again using the tab provided.
Boost for brand and product protection
The company is also taking this opportunity to showcase its extended process solution “Karl Knauer Ident 3.0 NFC”, which can be used to individualize packaging and prod-ucts, thus making them forgery-proof. The new version of this application is equipped with the wireless Near Field Communication (NFC) connection technology, which raises the security level for manufacturers and customers. Individual security codes or RFID information printed on the packaging can now be read off quickly and easily
using NFC-capable cell phones. Using cell phones as the reader is an added advan-tage for customers, as they are usually always to hand.
Further useful features of “Karl Knauer Ident” include the transfer of additional produc-tion information, the integration of marketing campaigns such as competitions or bo-nus systems, or the creation of a secure track & trace chain. The “Karl Knauer Ident” solution has already received numerous awards, most recently the SME Innovation Award from T-Mobile Germany in 2007.