Packaging
Evian Palace Bottle Put on Pedestal for Innovative Packaging
Tuesday 08. April 2008 - Fine Dining-Specific Bottle Selected as One of the Best Packages of 2007 By Beverage Industry and BrandPACKAGING's Design Gallery
Evian Natural Spring Water, the world’s leading brand of premium spring water, launched the Palace Bottle, its most luxurious design to date, in the summer of last year. Since its release, the Palace Bottle has been heralded by the design & packaging communities and was selected as one of the best packages of 2007 by both Beverage Industry and BrandPACKAGING’s Design Gallery, two esteemed trade publications in their respective fields.
Both outlets took great notice of the bottle’s sleek and contemporary silhouette, a smooth cylinder rising from a rendering of the magnificent French Alps. Clean lines and a crisp logo were designed to showcase the purity of the water itself. With the bottle’s stylish accessories, Evian becomes a unique fine-dining drinking experience. The Palace pourer creates a poised, graceful gesture reminiscent of the water’s 15-year-long journey from the top of the French Alps to the glass.
“The bottle itself is really a representation of the French Alps, and the way it’s shaped is a tall, mountain-esque bottle, with mountains actually cut into the sides of the bottle,” Jeff Caswell, VP of marketing for Evian North America, told Beverage Industry. “That’s really what we wanted to bring to life — to present the Evian brand in a luxury way that links back to the source in the French Alps where it came from.”
In addition to being chosen as one of the best packages of the year, the Palace Bottle received the coveted front and back cover of BrandPACKAGING’s Design Gallery, this packaging trade’s annual hard-bound book of the most innovative designs. Inside the book, BrandPACKAGING states, “the natural spring water’s new Palace Bottle marks a stronger push to stand out with packaging that creates experiences for consumers” and refers to the Palace Pourer as “the first of its kind for the category.”
The Palace Bottle can currently be found in the nation’s hottest restaurants, clubs and hotels such as Daniel, the flagship restaurant for famed chef Daniel Boulud, Le Bernadin and L’atelier in New York; Sky Bar in Los Angeles and the Four Seasons Santa Barbara; and the Intercontinental Chicago. The Palace Bottle may also be purchased at www.ShopEvian.com.
Evian has always been a leader in creating new and innovative packaging. The global premium spring water leader has been involved in fashioning creative products and packaging for decades. Unique designs like the Nomad sports bottle, limited edition teardrop glass bottle, flip-cap bottle, 2007 French Alps bottle and the 2006 limited edition Romero Britto glass bottle prove that Evian’s commitment to packaging is firmly rooted in ingenuity and imagination. Most recently, Evian released its first ever high-fashion creation, the Limited Edition Evian Bottle by Christian Lacroix, which will be available through 2008. Evian remains committed to providing creative appeal, premium style, and a luxurious experience to consumers.