Consumables
New light in In-store Promotion
Tuesday 26. July 2016 - Guandong expands its range of materials for Spot Déco, focusing on lighting for images
On the occasion of its traditional annual meeting with journalists, Guandong – VisualComs trendsetter – once again confirms its mission: to propose innovative solutions and applications that will increase its digital market share. A promise that is constantly renewed thanks to intense R&D activities aimed at the development of materials for original applications. Great attention is focused on In-store Promotion, where the rhythms of communications are setting new ways and new schedules to which retail, large-scale retail and public and private accommodation structures must adhere if they want to conquer their target audience.
“In your classic shop the dialogue is between the professional salesman and the customer; in a modern store it is the brand that speaks to the consumer and the message must be timely and impressive to render the shopping experience increasingly engaging, influencing the propensity to purchase” commented Edoardo Elmi – Guandongs President. And so that the message is eye-catching, with Guandongs new materials developed for indoor backlighting the light becomes the protagonist. Fabrics and PVC banners that can be printed and then used in structures, profiles and frames with LED lights to illuminate sales points with images.
New applications that create an innovative combination of interior decoration and Spot Déco, a concept which has long been Guandongs trademark, dictating new methods for customised indoor lighting. Spot Déco is synonymous with practicality; the image is easy to replace, permitting the immediate intervention of the stores staff, without requiring the support of a professional. A new communication method that can in all respects be defined as the evolution of classic POP marketing. “The revolutionary nature of Spot Déco lies in bringing the speed of 2.0 communications to the analog domain, where you can change the cover of a fan page on Facebook and the home page of a website in just a few seconds. And therefore a backlit frame can accommodate a PVC banner or an interchangeable printed fabric, easily replaced by a sales assistant if necessary, without the need for any kind of ad hoc training”. Materials for just in time communications that meet the trends of a market, where there is an increasing shift from outdoor to indoor communication, with an increasingly felt need for real-time messages.
In addition to new backlighting materials, Guandongs range for Spot Déco includes supports for Window Graphics, Interior Decoration and Floor Graphics. Solutions that not only bring shop windows to life, but also the floors, walls and furniture of stores, attracting attention and conveying instant messages.